IBM Saves $8.15 Million Annually With Single Trusted Source of Customer Information

Overview

The challenge for IBM was to develop a trusted source of customer information to provide customers and employees with the experience of one IBM instead of separate entities. IBM implemented a single, clean and deduplicated customer information database enriched with organizational hierarchy data from Dun & Bradstreet. As a result, this saved $8.15 million annually in lost productivity of employees searching for customer information; avoided costs of processing redundant information; improved customer service; and enhanced the ability of IBM sales organizations to identify repeat buyers and solid leads.