Golf Equipment Leader Boosts Order Processing, Realizes ROI in Just 18 Months

Overview

As the manufacturer of well-known golf equipment brands such as Titleist, FootJoy, and Cobra, Acushnet Company places significant emphasis on customer service. In fact, the company's sales representatives keep a quantity of stock on hand to deliver products, immediately and in person, to customers in times of need. Although popular with customers, this practice eventually grew to be burdensome, error prone, and costly to manage. To improve efficiency, Acushnet developed an order processing application for Windows Mobile powered Pocket PC Phone Edition devices.