Blue Star Ferries Sets Sail for Success With IBM Voice Response Solution

Overview

Blue Star Ferries, part of the Attica Group of shipping companies, is one of the largest ferry operators in Greece. Headquartered in Athens, Blue Star employs 606 people and averages ?130 million in revenues annually. Blue Star wanted to manage seasonal peaks in call-centre workload, while providing unrivalled customer service. The challenge was to use advanced technology to overcome staff availability issues and provide detailed information quickly to customers. Working with IBM Advanced Business Partner Omilia, Blue Star created a new interactive voice response solution to handle customer calls, using IBM WebSphere Voice Response for AIX, running on an IBM eServer pSeries model 615 server.