Enabling Service Innovation: Maximizing Assets and Revenue in a Changing Network Environment

Overview

Telecommunications technologies and network architectures are constantly changing. This means that Telecommunications Service Provider (TSP) executives must make business decisions about products, services and markets against a moving target of network technologies and business and service strategies. In this unstable environment, strategic decisions are therefore often made without knowing how these changes will affect future revenues, costs and margins. At the same time that these technology changes are taking place, additional complexity is introduced by the fact that proprietary, hardware-based, network-centric solutions are moving towards software-based, services-centric solutions. To address these issues, service providers are looking to IT principles and next-generation architectural models and standards like Service-Oriented Architecture (SOA), IP Multimedia Subsystem (IMS), and Service Delivery Platforms (SDPs).