How to Boost Consumer Confidence in Your e-Commerce Web Site

Overview

Download this VeriSign Webcast in podcast format!

Web-based businesses are facing a confidence crisis. Trust in site security is declining, with many consumers scaling back their online transactions or worse, opting out all together. However, recent developments in authentication technology have led to a new kind of SSL certificate that facilitates online commerce by increasing visitor confidence in legitimate sites and greatly reducing the effectiveness of phishing attacks.

With Extended Validation SSL (EV SSL) technology, Internet Explorer 7 (IE7) and other high security browsers turn green when displaying the URL of a protected Web site. This feature instills consumer confidence in protected sites and boosts online sales.

Listen to this TechRepublic Webcast, available as a downloadable Podcast, featuring Ryan White, Product Marketing Manager of SSL for VeriSign, to learn how Extended Validation SSL Certificates can help increase consumer confidence in your e-commerce Web site.

Hosted by James Hilliard of TechRepublic, this Webcast addresses these important topics and more:

• How EV SSL Certificates work
• Increasing customer confidence with EV SSL Certificates
• Why the green bar increases the effectiveness of the sites that have it

Now available as a Podcast, this TechRepublic Webcast explains how EV SSL Certificates can protect your site from phishing attacks, increase customer confidence in your brand, and boost your online sales.

See also: Authentication - Encryption, Authentication - Encryption, Security Administration, IT Budgeting