Premera Blue Cross Simplifies Web Content Management to Keep Constituents Informed

Overview

In 2002, Premera found managing its ever-growing public Web sites, portals, and intranet content to be an increasing challenge as the company quickly expanded. Specifically, manual publishing techniques created Information Technology (IT) bottlenecks leading to outdated information, as well as inconsistent branding and messaging across all of the company's Web properties. Additionally, Premera sought to improve its business processes by implementing Web-based workflow and version control capabilities. To address these issues, Premera selected Oracle Universal Content Management, previously called Stellent Universal Content Management, over a number of competing technology solutions.