How Cisco Uses Rich Media for Online Customer Events and Seminars

Overview

Cisco produces live Webcasts for high-impact customer events with large audiences. Content includes streaming audio, streaming video, presentations, live Q&A sessions, and polling questions. The event content remains available as video on demand for several months. For programs that do not require a live, interactive forum, Cisco produces video on demand instead. Cisco Event Marketing outsources the production and hosting of live events to a service provider. Many companies use their own Cisco WAN and the Cisco Application Content Networking System (ACNS), as the Cisco Media Network group does for internal live events. Outsourcing is more economical for the Event Marketing because of its high volume and stringent customer service requirements.