Advertising Pioneer Charts Path to Increased Success With Powerful New Platform

Overview

Spot Runner creates new ways for businesses of all sizes to access high-quality creative and expert media-planning and buying services by automating many of the more inefficient aspects of the advertising process. But providing sophisticated products and services through its Web site placed new demands on the company's IT infrastructure. Spot Runner wanted to improve system efficiency and build a more secure platform. Using Microsoft Visual Studio Team System, the Windows Server 2008 operating system, and the Microsoft .NET Framework 3.5, the company optimized its system architecture and advanced the quality and speed of its development process. Now, Spot Runner gains from enhanced Web site performance and increased developer productivity, and expects further benefits from Microsoft SQL Server 2008.