Applying Web 2.0 to Your Business Challenges

Overview

Beneath all the hype about Web 2.0, a real revolution is taking place. Watch this 60-minute Cisco TechWiseTV video Webcast that reveals how wikis, blogs, social networking, and other Web 2.0 applications are creating a "mass collaboration" paradigm. Learn how you can apply this model to solve business challenges and promote innovation. Also, hear interviews with industry experts:

• Don Tapscott, coauthor of Wikinomics: How Mass Collaboration Changes Everything
• Jeremiah Owyang, Forrester Research's Senior Analyst for Social Computing
• Robert Scoble, new Managing Director of FastCompany.TV and author of How Blogs Are Changing the Way Businesses Talk to Customers