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Format: WORD

Date: 17/11/2007


Microsoft Online Customer Story: AG Interactive

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Overview

With American Greetings as its parent company, AGI accesses one of the world's largest design and editorial studios. Offering everything from musical birthday cards to virtual sticky notes for your desktop. And that's why of all the people who e-mail, text, and instant messages across the globe, more than 3.4 million of them do it through AGI. Those numbers speak well of the company's online presence and success - but as an industry-leading business, AGI knew it could do better. For solutions, they turned to Microsoft adCenter. Microsoft adCenter was created not only as an advertising vehicle, but as a tool to help companies determine their target audience, analyze campaign performance, and use those results to improve campaign performance.



See also: IM