Hewlett Packard Connects With the MSN Video Audience

Overview

HP focuses on simplifying technology experiences for all of its customers - from individual consumers to the largest businesses. HP wanted to understand the impact of streaming their ads on key brand measures. The challenge was to determine if the frequency of exposure to the HP streaming ads influenced greater impact on the HP brand. They also wanted to identify target audiences reached via the HP streaming ads run on MSN Video Player. The HP online campaign helped sustain and maintain awareness of the HP brand. Study showed simultaneously serving two HP ads on MSN Video Player did well to support HP as "Unique" in the minds of consumers and effectively conveyed key product features.