Clear Channel Communications Cuts Code 84 Percent, Speeds Interface 400 Percent

Overview

The software that Clear Channel Communications executives used to optimize and obtain ad rates was increasingly difficult to troubleshoot and extend to meet business needs. In response, the company is creating a new version using the latest Microsoft technologies. With the new solution, the code base has shrunk by 84 percent, responsiveness to business needs will be almost immediate, and performance is up as much as 400 percent.