Localized Online Offers Help Retailers Drive Shoppers Into Stores

Overview

While many consumers use the Web to research products, the vast majority of purchases are still made in local stores. ShopLocal enables retailers to reuse localized print advertising on the Web, helping them to draw consumers into local stores or to e commerce sites. The company's SmartCircular service replicates print circulars online in an interactive format that lets retailers reuse the merchandising and creative effort that goes into those ads, while the company's SmartMedia service delivers targeted local offers through interactive banner ads. With Microsoft software, ShopLocal can support strong demand for its services and seasonal shopping peaks and is delivering new offerings to help retailers better understand the growing influence of the Internet on in-store shopping and how they can best take advantage of that trend.