Blue Cross and Blue Shield of Minnesota Improves Timeliness of Web Content and Reduces IT Complexity

Overview

Blue Cross and Blue Shield of Minnesota is Minnesota's oldest and largest nonprofit health insurer - serving approximately 2.9 million members. Blue Cross and Blue Shield of Minnesota wanted to improve timeliness and relevance of the organization's Web content to better serve internal and external audiences. The challenge was to reduce the time and resources required to maintain the company's public Web site and intranet. Blue Cross and Blue Shield implemented Oracle Universal Content Management to improve the quality of Web and intranet content, and simplify the process for making site updates as well as enabled business managers to update Web content without assistance from IT staff.