BrowseRank: Letting Web Users Vote for Page Importance

Overview

This paper proposes a new method for computing page importance, referred to as BrowseRank. The conventional approach to compute page importance is to exploit the link graph of the web and to build a model based on that graph. For instance, PageRank is such an algorithm, which employs a discrete-time Markov process as the model. Unfortunately, the link graph might be incomplete and inaccurate with respect to data for determining page importance, because links can be easily added and deleted by web content creators. This paper proposes computing page importance by using a 'User browsing graph' created from user behavior data.