e-Messaging from Pitney Bowes Business Insight- a Butler Group Technology audit report

Overview

Read this comprehensive report from The Butler Group on the Pitney Bowes Business Insight e-Messaging solution. e-Messaging enables high-volume delivery; helps personalise messages; analyses the aggregated delivery and response status; develops workflow-based automated response systems to message replies; and indexes and archives messages to offer a customer-centric view. Client organisations with a sizeable direct customer communication operation will benefit from a solution of this nature to migrate to the relatively inexpensive and faster e-mail and SMS channels, and fine-tune the overall communication process through detailed analysis and a higher level of personalisation.