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 TitleDate AddedCompany
whitepaper Microsoft Online Customer Story: Sony2008-01-14 Microsoft Tips
  Sony wanted to forge a connection between film fans and current information on upcoming releases, so it went in search of a platform that could offer a high level of interactivity and a real sense of community. To accomplish this goal, Sony turned to Microsoft and the Windows Live Messenger Tab, a mini advertising window within the Messenger environment. Messenger tabs include a link to a Web page that offers visitors detailed information on the subject being advertised, in this case a new release. The tab also gives visitors a chance to participate in contests and other special promotions that relate to the film.

Tags: IM		   
whitepaper How Cisco Uses Rich Media for Online Customer Events and Seminars2007-12-19 Cisco Systems
  Cisco produces live Webcasts for high-impact customer events with large audiences. Content includes streaming audio, streaming video, presentations, live Q&A sessions, and polling questions. The event content remains available as video on demand for several months. For programs that do not require a live, interactive forum, Cisco produces video on demand instead. Cisco Event Marketing outsources the production and hosting of live events to a service provider. Many companies use their own Cisco WAN and the Cisco Application Content Networking System (ACNS), as the Cisco Media Network group does for internal live events. Outsourcing is more economical for the Event Marketing because of its high volume and stringent customer service requirements.

Tags: Multimedia		   
whitepaper Cisco TelePresence Enhances Customer Relationships, Reduces Travel Expenses, and Increases Productivity2007-12-18 Cisco Systems
  General business goals for Cisco also motivated the search for effective tools to replace in-person meetings. One corporate goal was to reduce travel expenses by 20 percent while creating a new way of work that increases employee interactions with customers, partners, and colleagues. Cisco also wanted another option for effective communications during a disaster, travel restrictions, or other events that could disrupt business continuity. The Cisco TelePresence Meeting solution provides significant capabilities for addressing these challenges. By mid-2007, Cisco IT plans to deploy 110 Cisco TelePresence 3000 endpoints in selected Cisco offices worldwide. Each endpoint includes 65-inch plasma screens, microphones, cameras, high-definition codecs, and other elements necessary for a virtual meeting that supports the "Same room" experience.

Tags: Multimedia		   
whitepaper Microsoft Online Services Customer Story: Live Earth2007-11-19 Microsoft Tips
  Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and solutions that help people and businesses realize their full potential. It isn't every day that social causes, rock bands, and politicians intersect. But when they do join forces on stages throughout all corners of the earth, where can one go to experience eight concerts around the globe from the comfort of one's own home? Across cities, continents, cultures, and countries, music has a unique power to unite people. And that's exactly what it did on July 7, 2007 - or 7.7.07 - when millions of fans around the world harnessed the resonance of music to make a resounding statement about an issue that affects everyone: the environment.   
whitepaper Microsoft Online Services Customer Story: Darla Cardwell2007-11-13 Microsoft Tips
  Darla Cardwell is a professional theatrical performer. What defines a "Typical" lifestyle? Who lives their life on a "Normal" schedule these days? Certainly not a professional singer and dancer who has to sandwich staying current with world news between rehearsals and her lunch break - or keep up with her favorite shows and recipes in the airport lounge on a layover. But for Darla, the work that gives her the greatest pleasure often comes at a price: not being able to keep control of her own time. Darla chose MSN Video.   
whitepaper Design Software Company Boosts Online Event Attendance by 500 Percent0000-00-00 Microsoft
  Employing more than 5,000 people globally, Autodesk is a leading provider of software and services for the manufacturing, building and construction, and media and entertainment fields. Because its AutoCAD Civil 3D software represented a new paradigm for civil engineering design, the company faced a challenge when it launched the product in 2004. Autodesk turned to Microsoft Office Live Meeting Event Services to help build grassroots awareness and product understanding through weekly online events. With the comprehensive support of an event producer who ensures that sessions are professional and technically flawless, the events have become an integral facet of the Civil 3D product.

Tags: 3D Modeling and Rendering, Collaboration Tools		   
whitepaper Korea Telecom Delivers Video On Demand0000-00-00 Microsoft
  Korea Telecom (KT), a leading broadband service provider in Korea, planned to roll out one of the nation's first Video On Demand (VOD) to over five million Internet broadband subscribers. Since this was the first service of its kind that seamlessly weds the users' personal computers with their televisions, references were few and far between. In planning the service, KT underwent an extensive investigation phase, looking at various technological aspects of delivering such a service, leading to the eventual adoption of Windows Media 9 Series as the underlying technology.

Tags: Multimedia, Application Development, 		  
whitepaper Telco Speeds Up and Cuts Costs on Its PC Video on Demand Service2007-05-01 Microsoft
  VSNL is a major global communication services provider offering a portfolio of next-generation Carrier and Enterprise solutions, including Voice, Mobile, Data and Ethernet. Looking to attract more broadband subscribers in India and boost current consumption, VSNL partnered with various content providers to launch a PC Video on Demand (VOD) service utilizing Microsoft solutions as its preferred platform. The service delivers live video streaming, static content (ring tones, wallpapers) and dynamic DRM-based content (movies) for its Indian customers on a pay-per-view basis. By implementing Microsoft .NET Framework version 3.0, VSNL has achieved higher operational efficiency, better content management, and enhanced customer targeting while delivering services faster and with lower development costs.

Tags: Services		   
whitepaper Why One Distance Learning Company Has Fully Embraced its Web Conferencing Platform2006-12-05 12:57:34 Adobe Systems
  Download this case study to find out why distance learning pioneer ULiveandLearn selected Macromedia® Breeze™ Live for its Web conferencing platform. The paper details how the virtual education company used Breeze to produce an extremely complex, eight-hour Web seminar for WHYY-TV in Philadelphia and the Hospice Foundation of America. Find out how Breeze seamlessly integrated these disparate content sources:
  • A live satellite feed from Washington, D.C.
  • Live presenters and a studio audience in Philadelphia, PA
  • Multiple audio and video feeds
  • Microsoft PowerPoint slides
  • Several hours' worth of pre-produced content
Download the case study, compliments of Adobe, to learn how Breeze's powerful features enabled ULiveandLearn to deliver the ambitious, all-day Webinar flawlessly, with participants experiencing no latencies, interruptions, or other glitches. 		  
whitepaper Hewlett Packard Connects With the MSN Video Audience2006-01-26 Microsoft Tips
  HP focuses on simplifying technology experiences for all of its customers - from individual consumers to the largest businesses. HP wanted to understand the impact of streaming their ads on key brand measures. The challenge was to determine if the frequency of exposure to the HP streaming ads influenced greater impact on the HP brand. They also wanted to identify target audiences reached via the HP streaming ads run on MSN Video Player. The HP online campaign helped sustain and maintain awareness of the HP brand. Study showed simultaneously serving two HP ads on MSN Video Player did well to support HP as "Unique" in the minds of consumers and effectively conveyed key product features.   

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