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 TitleDate AddedCompany
whitepaper eBay: The Missing Manual - Finding - And Getting - Bargains2005-08-11 O'Reilly Media
  Smart searching involves more than typing a couple of words into a text box and clicking the Search button. Sure, a simple search gives a list of results - but that's what every other shopper on eBay is getting, too. One is out to find the bargains others miss. eBay has so many items - more than 10 million auctions are running on any given day - that searching can quickly become difficult and frustrating. For example, a search that seems straightforward, like NASCAR, can bring up thousands of items one probably never even thought of: not just the tickets one is looking for, but pet bandanas, bracelet charms, cell phone casings, calendars, pillows, and tons more.   
whitepaper KEI and Keyword Relevancy2006-11-02 01:00:17 SEMphonic
  What is Keyword Effectiveness Indicator (KEI)? It's actually a very simple measure composed of only two numbers, a constant factor and a simple division. The first number is the Search Count. The Search Count is a count of how often a word is entered as a Search Term. The size of the number obviously depends on the engine, but the meaning of the number is easily grasped. The higher the count, the more relevant the word. So far so good. It clearly is a good thing for a word to be used as a Search Term - and since this is the numerator - the higher the Search Count (for a given denominator) the higher the KEI.   
whitepaper Web Tools2006-03-09 02:26:49
  This paper introduces the reader to two Linux applications that the reader use with the web. The idea is to let the reader know these applications exist, to tell the reader what one can do, and to show the reader the basics of using them. The first application is the Firefox browser, which is enormously popular and gaining widespread use on Windows as a safe replacement for Internet Explorer. If one not already using Firefox, one might want to switch to it on both Linux and Windows. In mid-2004 the U.S. Government's Computer Emergency Response Team advised users to stop running Internet Explorer because of its security flaws.   
whitepaper Free Analyst Report: Driving ROI with Site and Commerce Search2006-01-24 14:54:33
  To drive ROI and optimize Web sites, site operators must treat site search like other measurable investments. However, analysts report that the majority of companies still underinvest in customer-facing search technology.

Read this free report from Jupiter Research to learn:

  • Which key factors contributed to positive ROI from search technology
  • Which search technologies are most likely to drive and increase conversion rates
  • Which vendors are providing market-leading customer facing search applications

Download this comprehensive report today to learn why you should invest in packaged site search technology and who should be on your vendor short list.

  
whitepaper Anatomy of SE's2005-09-23 03:00:02 Dish Network Television
  Anatomy of an internet Search Engine For some unfortunate souls SEO is simply the learning of tricks and techniques that, according to their understanding, should propel their site into the top rankings on the major search engines. This understanding of the way SEO works can be effective for a time however it contains one basic flaw - the rules change. Search engines are in a constant state of evolution in order to keep up with the SEO's in much the same way that Norton, McAfee, AVG or any of the other anti-virus software companies are constantly trying to keep up with the virus writers.   
whitepaper Buying Text Links2005-07-01 Dish Network Television
  It is widely agreed that SEM (search engine marketing) is one of today's most cost efficient and effective methods of marketing a web site. One of the most important aspects of SEM is obtaining link popularity. For example, if you expect to rank high in Google for the search term "search engine optimization" it is important to have other sites link to you with "search engine optimization" within the text of the link. This is called anchor text. Generally the more sites linking to you with your target keyword within the anchor text the better. However, it should be noted that not all links are of equal value.   
whitepaper Google AdWords2005-09-23 03:00:03 Dish Network Television
  Unlike many search engines Google, to its credit, clearly denotes search listings that are paid placement. In fact, Google AdWords appear in a separate section down the left side of the screen. Google AdWords provide an inexpensive advertising venue for businesses to advertise products or services to a targeted audience. Advertisers have the ability to control their budget, target their advertising based on keywords. Advertisers are also free to determine the ad contents.   
whitepaper Mac OS X Tiger for Unix Geeks: Searching and Metadata2005-06-09 O'Reilly Media
  If a Unix Geek needs to find something, she'll probably use locate or find, depending on what she's looking for. Because locate is based on a static database that's only regenerated periodically, it would be the choice for things that don't change a lot (virtually anything in /usr). It's also much faster because it has that database to consult. And trusty old find, slow as molasses, it what the user needs when he or she needs more control over the search or when they're looking for something that locate doesn't know about, such as files that have been created recently.

Tags: UNIX, Mac OS		   
whitepaper An Integrated Approach to Digital Marketing Through Web Analytics2006-01-24 14:43:33
  Do you spend your days trying to consolidate marketing data from separate applications?

This IDC report explains how Web analytics can serve as the platform on which your other digital marketing applications can be deployed and optimized. Web analytics can help marketers optimize their search engine marketing, e-mail marketing, and content management efforts.

Marketers should seek a Web analytics solution that does more than provide scattered pieces of data on their desktops, but instead supports a unifying platform with other applications. Integration is key!

Download this free IDC report, sponsored by WebSideStory, to learn how to take your Web analytics to the next level! 		  
whitepaper Domain Footprinting for Web Applications and Web Services2005-06-30 03:00:01
  A wide array of services, from banking and finance transactions to auctions and ticket reservations, are being offered to customers online. This means that an Internet presence for companies may encompass several domains for each of the different services being offered online. Performing web application or web services assessment with "zero" level knowledge for clients can be a daunting task for the web analyst. It is important to locate and footprint all critical domains running web applications or web services. This paper focuses on domain footprinting and discusses a complete approach to identify and footprint all possible domains running web applications or web services.