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 TitleDate AddedCompany
whitepaper Search Engine Link Spam: Risks, Threats, Solution2008-05-09 MessageLabs
  Ingenious spammers never stop creating new tricks to get their spam and its dangerous URL links past traditional defenses. In this white paper, you'll learn about a number of these tactics, from exploiting free website hosting services to "domain tasting," and more. Hence you'll understand how so-called "redirector" or "search engine" spam, which first arrived on the scene in late 2007, has emerged as a significant threat to businesses. Finally, you'll learn how MessageLabs delivers a proven, cost-effective solution to search engine link spam, and how MessageLabs unique service is positioned to keep pace with the latest spammer tricks.

Tags: Security Management, E-commerce Security, Spam - E-mail Fraud - Phishing, Best Practices		   
whitepaper Add Power to Word Searches With Regular Expressions2007-12-01 Microsoft Tips
  One can automate many of those find-and-replace tasks. Microsoft Word provides a set of wildcard characters that one can use to build regular expressions, combinations of literal text and wildcard characters. One can use regular expressions to find text that matches a given pattern and then replace those matches with new text. If this all sounds complex, don't worry. This paper introduces it in easy steps, explain things as one goes, and provide several working examples. One can use the information in this column with Word 97, 2000, and 2002. The user interfaces vary slightly between the versions, but one can accomplish the tasks described here with each version.

Tags: Word Processing		   
whitepaper InfoTrends Analysis: The Business Advantages and Requirements of Actionable Search2007-07-27 IBM
  As competitive markets continue to demand increasing responsiveness and business agility from organizations, employees will need more effective tools for finding and accessing information quickly and accurately. Search and content federation services represent technologies that can assist employees. This InfoTrends report examines the requirements for optimum effectiveness, including the need for federating content across the heterogeneous enterprise infrastructure.

Tags: Data Visualization, Data Center, Business Intelligence - Data Warehousing, High Performance Computing		   
whitepaper The Influence of Caption Features on Clickthrough Patterns in Web Search2007-05-07 Association for Computing Machinery
  Web search engines present lists of captions, comprising title, snippet, and URL, to help users decide which search results to visit. Understanding the influence of features of these captions on Web search behavior may help validate algorithms and guidelines for their improved generation. In this paper the authors develop a methodology to use clickthrough logs from a commercial search engine to study user behavior when interacting with search result captions. The findings of the study suggest that relatively simple caption features such as the presence of all terms query terms, the readability of the snippet, and the length of the URL shown in the caption, can significantly influence users' Web search behavior.

Tags: Software Engineering		   
whitepaper Find Anything With Vista's Windows Desktop Search2007-03-01 Jupitermedia
  Windows Desktop Search (WDS) 3.0, introduced with Windows Vista, gives the computer fast search capabilities, helping to find the documents, e-mail, music, photos, videos, and other items quickly. Microsoft implemented the search engine that powers WDS 3.0 as a Windows service that's shared by applications such as Outlook 2007 and OneNote 2007 to index application content and deliver instant results. Because WDS performs file indexing operations only during the computer's idle time, there's no negative impact on the user experience. But the nicest feature for developers is that, in addition to out-of-the-box integration with Office 2007 applications, WDS 3.0 exposes a programmatic API through which one can fully and easily integrate the applications with WDS.

Tags: Application Development		   
whitepaper Optimal Bidding Strategy for Keyword Auctions and Other Continuous-Time Markets2007-02-16 Hewlett-Packard (HP)
  This paper models continuous-time mass bidding markets, such as key-word auctions and market-based resource allocation systems, as a stochastic dynamic system that fluctuates around an average value under the influence of its users. The user's objective to maximize his long-term average utility is formulated as a stochastic control problem. The optimal bidding strategy is calculated both analytically and numerically. It is shown that market fluctuations tend to decrease expected system revenue, thus search engines like Google and Yahoo have an incentive to create a secondary stable market such as a futures market or a reservation market.

Tags: Business Strategies		   
whitepaper Camera Phone-based Mobile Search2006-12-01 Research On Asia (ROA) Group
  This white paper introduces a new innovation in the field of mobile search called 'Search by Camera! ER Search', developed by D2 Communications and Bandai Networks in Japan. The service makes use of mobile phone's camera and it has first been introduced in NTT DoCoMo's N902iS. As mobile phones equipped with camera have become common, mobile search based on camera phones is expected to be applied also in other models, opening new opportunities for mobile advertising. ER Search enables more visually attractive advertising compared to SMS, therefore many companies are getting interested in the new service.   
whitepaper The Ten Minute Optimization REDUX2006-12-07 01:00:20 StepForth Placement
  Many small businesses simply do not have the resources to hire a Search Engine Optimization (SEO) company to promote their web site. There are countless resources online for Do-It-Yourself (DIY) optimizers where professional SEO's offer general recommendations and advice. This paper offers more of the author's SEO experience in the form of a 10-minute optimization process.   
whitepaper Precise Internet Marketing in 20072006-12-14 01:00:24 SmokeDog
  In today's internet it is found that it has become increasingly difficult to rank ones website by merely creating a website. Gone are the days of instant rank. As the internet grows search engines have had a difficult time sifting through all of the websites that are out there and what they are about. But it is their job to present to consumers which websites are important for what product. And this is where the SEO (Search Engine Optimization) world will unfold. In this marketplace one must ultimately be aware at what it is going to take to get the site to the top.   
whitepaper Judge Sides With Google Over Lawsuit2006-11-02 01:00:17 Prime Design Associates
  In early 2005, computer repair company Rescuecom sued Google in U.S. District Court for the Northern District of New York, alleging that Google was violating trademark by selling ads to Rescuecom's competitors that show up next to search results when someone types in "Rescuecom." Rescuecom argued that Google was violating trademark by attempting to "Free-ride" on the goodwill associated with Rescuecom's name, preventing Internet searchers from reaching Rescuecom's Web site, altering the search results and using the trademark internally. The court rejected those arguments, saying the facts do not establish trademark use as a matter of law.