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Title Date Added Company

Taking Full Advantage of Your Online Channel Insights 2007-08-05 [x+1]

Understanding buying behavior has long been an important part of successful marketing efforts. Every year, companies spend millions of dollars on market research programs to determine what causes consumers to react positively to specific offers or campaigns. Data is gathered and mined to determine which customer characteristics are most likely to drive the desired behavior. However, collecting the data for analysis is an expensive and time consuming proposition - that is, until now. Online campaigns offer a continuous and nearly instantaneous source of market data that can be used for in-depth analyses.

Tags: Sales - Marketing

Saving Goliath: Growing a Large Scale Internet Marketing Channel 2007-08-02 [x+1]

While efficient on-line media channels, such as Search, Affiliate, and CPA display media buys, have been a boon for eBay merchants and other newly created Internet businesses, they have not yet made a dent in the overall scale goals for most large marketing 'Goliaths'. At the same time, most off-line marketing channels are showing declining performance and the on-line channel itself is experiencing more down-to-earth growth rates, making gaining scale an even harder problem for Goliaths to solve. Unfortunately, Goliaths cannot afford to take a simple slingshot approach to build their online marketing channels.

Tags: Sales - Marketing

Growing opt-in lists--turning web browsers into buyers: Best Practices to Succeed 2006-10-24 12:09:56 GOT

"Pay-per-click" banners, search marketing, website SEO optimization...business owners are investing more money than ever driving traffic to their Web sites in the hope of generating sales. According to Jupiter Research the number of people shopping online is well over 64 million and increasing at a rate of 10 per cent every year. More broadly, that translates into 17 plus billion dollars up for grabs during the holiday months of November and December alone.

It is no wonder business owners are scrambling to gain competitive traction, by utilizing loyalty-building email marketing tactics to capture these visitors, and communicate with them in an ongoing revenue-producing way. Without question, the easiest way to find relevant email addresses is to ask every consumer who visits your Web site for theirs. Download this White Paper to learn the most effective methods for capturing site traffic, and using email marketing to turn these browsers into long-term, repeat buyers.

Reach Aging Baby Boomers Online ... The Right Way 2007-01-01 01:00:30 MINDSHARE INTERACTIVE CAMPAIGNS

Baby boomers - that oversized post-World War II generation identified with free love and rock and roll - are rolling into their 60s and heading toward old age. Boomers are bringing to their online experience, however, a growing list of ailments and physical limitations that affect how - and how successfully - they use email, the Web and other online pursuits. Succumbing to the creeping limitations of old age, baby boomers are beginning to struggle with the small type, short text links and tiny selection boxes that characterize all too many Web pages; they are finding the mouse painfully similar to a mousetrap. Because of the sheer size of their generation, they retain the economic, political and social clout they have always enjoyed.

Streamline to Success: The Real Mid-Market Experience: Retail 2006-09-26 01:00:16 IBM

From self-scan checkouts at grocery stores to information kiosks at retail chains, businesses are realizing the benefits of technology on the overall shopping experience. Next generation "super shoppers" have become empowered by their ability to access data online. This ability translates into an extremely knowledgeable consumer base, with specific customer service needs. As customers seek out more productive shopping experiences, retailers will have to tailor to the needs of individual consumers and supply greater convenience, lower prices, and easy-to-use technologies. But technology for technology's sake is not enough. In-store technologies must provide clear benefits....and they do.

Increasing Lead Generation Through Live and On-demand Web Events 2006-09-14 13:54:44 Adobe Systems

This white paper by John Persinos of Larstan Business Reports highlights the advantages of using Web seminars to generate pre-qualified sales leads. Persinos explains how your sales team can leverage the Web to reach the right prospects at the right time�at a significantly lower cost than conventional means such as exhibiting at trade shows or conducting face-to-face sales meetings. Discover how the Macromedia Breeze platform can be used to:

Create compelling Web presentations in both live and on-demand delivery formats

Extend the reach of your sales team while reducing its travel expenses

Slash customer acquisition costs by 40-60 percent

Download this informative white paper, compliments of Adobe, to learn more about Macromedia Breeze and how it can help your company meet its aggressive lead-generation and sales goals.

Why One Distance Learning Company Has Fully Embraced its Web Conferencing Platform 2006-09-14 14:08:47 Adobe Systems

Download this case study to find out why distance learning pioneer ULiveandLearn selected Macromedia� Breeze� Live for its Web conferencing platform. The paper details how the virtual education company used Breeze to produce an extremely complex, eight-hour Web seminar for WHYY-TV in Philadelphia and the Hospice Foundation of America. Find out how Breeze seamlessly integrated these disparate content sources:

A live satellite feed from Washington, D.C.

Live presenters and a studio audience in Philadelphia, PA

Multiple audio and video feeds

Microsoft PowerPoint slides

Several hours' worth of pre-produced content

Download the case study, compliments of Adobe, to learn how Breeze's powerful features enabled ULiveandLearn to deliver the ambitious, all-day Webinar flawlessly, with participants experiencing no latencies, interruptions, or other glitches.

Shortening the Sales Cycle with Rapid Online Communications 2006-09-14 13:59:39 Adobe Systems

Rapid online communications such as Web seminars and rich media presentations are now being recognized as important sales tools that can help product representatives efficiently and affordably connect with prospective buyers. They can also provide sales professionals with the instruction they need to advance their careers�at a fraction of the cost of traditional classroom training. Download this Adobe-sponsored white paper from Larstan Business Reports to learn more about using rapid online communications to generate leads and develop your sales team�and to learn how the Macromedia Breeze and Captivate platforms make it all possible.

Maximize Your Sales and Marketing Reach with Breeze 2006-09-14 13:55:32 Adobe Systems

Check out this four-and-a-half-minute Macromedia Breeze presentation from Adobe to learn about the Breeze platform and how it can help you meet your aggressive lead-generation and sales goals. You'll hear from Breeze Evangelist Peter Ryce, who provides an overview of Breeze's impressive feature set and explains how Breeze can help you:

Train your team

Reach more prospects

Sell more effectively

Ensure compliance

Speed time to market

Unique in its support for multimedia content, Breeze can help you create compelling and persuasive online communications that integrate many different content types, including streaming audio and video and even software simulations. So don't delay�check out this short yet informative Breeze presentation today.

Ignite for Oracle Helps E-commerce Platform Provider Meet its Stringent SLAs 2006-08-23 14:31:08 Confio Software

GSI Commerce is a leading provider of e-commerce solutions that enable retailers, branded manufacturers, entertainment companies and professional sports organizations to operate e-commerce businesses. On an outsourced basis, GSI Commerce provides a comprehensive, integrated and centralized e-commerce platform which includes technology, logistics, customer care and marketing services. Before Thanksgiving 2005, GSI Commerce noticed that a nightly process it used to update its merchandise databases was not performing as needed. To get to the answer, GSI Commerce turned to Ignite� for Oracle. Within 24 hours, the DBA team had installed, monitored, identified, and fixed the issue. Ignite identified the specific SQLs and the I/O bottlenecks causing the delays.

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Title	Date Added	Company
Taking Full Advantage of Your Online Channel Insights	2007-08-05	[x+1]
Understanding buying behavior has long been an important part of successful marketing efforts. Every year, companies spend millions of dollars on market research programs to determine what causes consumers to react positively to specific offers or campaigns. Data is gathered and mined to determine which customer characteristics are most likely to drive the desired behavior. However, collecting the data for analysis is an expensive and time consuming proposition - that is, until now. Online campaigns offer a continuous and nearly instantaneous source of market data that can be used for in-depth analyses. Tags: Sales - Marketing
Saving Goliath: Growing a Large Scale Internet Marketing Channel	2007-08-02	[x+1]
While efficient on-line media channels, such as Search, Affiliate, and CPA display media buys, have been a boon for eBay merchants and other newly created Internet businesses, they have not yet made a dent in the overall scale goals for most large marketing 'Goliaths'. At the same time, most off-line marketing channels are showing declining performance and the on-line channel itself is experiencing more down-to-earth growth rates, making gaining scale an even harder problem for Goliaths to solve. Unfortunately, Goliaths cannot afford to take a simple slingshot approach to build their online marketing channels. Tags: Sales - Marketing
Growing opt-in lists--turning web browsers into buyers: Best Practices to Succeed	2006-10-24 12:09:56	GOT
"Pay-per-click" banners, search marketing, website SEO optimization...business owners are investing more money than ever driving traffic to their Web sites in the hope of generating sales. According to Jupiter Research the number of people shopping online is well over 64 million and increasing at a rate of 10 per cent every year. More broadly, that translates into 17 plus billion dollars up for grabs during the holiday months of November and December alone. It is no wonder business owners are scrambling to gain competitive traction, by utilizing loyalty-building email marketing tactics to capture these visitors, and communicate with them in an ongoing revenue-producing way. Without question, the easiest way to find relevant email addresses is to ask every consumer who visits your Web site for theirs. Download this White Paper to learn the most effective methods for capturing site traffic, and using email marketing to turn these browsers into long-term, repeat buyers.
Reach Aging Baby Boomers Online ... The Right Way	2007-01-01 01:00:30	MINDSHARE INTERACTIVE CAMPAIGNS
Baby boomers - that oversized post-World War II generation identified with free love and rock and roll - are rolling into their 60s and heading toward old age. Boomers are bringing to their online experience, however, a growing list of ailments and physical limitations that affect how - and how successfully - they use email, the Web and other online pursuits. Succumbing to the creeping limitations of old age, baby boomers are beginning to struggle with the small type, short text links and tiny selection boxes that characterize all too many Web pages; they are finding the mouse painfully similar to a mousetrap. Because of the sheer size of their generation, they retain the economic, political and social clout they have always enjoyed.
Streamline to Success: The Real Mid-Market Experience: Retail	2006-09-26 01:00:16	IBM
From self-scan checkouts at grocery stores to information kiosks at retail chains, businesses are realizing the benefits of technology on the overall shopping experience. Next generation "super shoppers" have become empowered by their ability to access data online. This ability translates into an extremely knowledgeable consumer base, with specific customer service needs. As customers seek out more productive shopping experiences, retailers will have to tailor to the needs of individual consumers and supply greater convenience, lower prices, and easy-to-use technologies. But technology for technology's sake is not enough. In-store technologies must provide clear benefits....and they do.
Increasing Lead Generation Through Live and On-demand Web Events	2006-09-14 13:54:44	Adobe Systems
This white paper by John Persinos of Larstan Business Reports highlights the advantages of using Web seminars to generate pre-qualified sales leads. Persinos explains how your sales team can leverage the Web to reach the right prospects at the right time�at a significantly lower cost than conventional means such as exhibiting at trade shows or conducting face-to-face sales meetings. Discover how the Macromedia Breeze platform can be used to: Create compelling Web presentations in both live and on-demand delivery formats Extend the reach of your sales team while reducing its travel expenses Slash customer acquisition costs by 40-60 percent Download this informative white paper, compliments of Adobe, to learn more about Macromedia Breeze and how it can help your company meet its aggressive lead-generation and sales goals.
Why One Distance Learning Company Has Fully Embraced its Web Conferencing Platform	2006-09-14 14:08:47	Adobe Systems
Download this case study to find out why distance learning pioneer ULiveandLearn selected Macromedia� Breeze� Live for its Web conferencing platform. The paper details how the virtual education company used Breeze to produce an extremely complex, eight-hour Web seminar for WHYY-TV in Philadelphia and the Hospice Foundation of America. Find out how Breeze seamlessly integrated these disparate content sources: A live satellite feed from Washington, D.C. Live presenters and a studio audience in Philadelphia, PA Multiple audio and video feeds Microsoft PowerPoint slides Several hours' worth of pre-produced content Download the case study, compliments of Adobe, to learn how Breeze's powerful features enabled ULiveandLearn to deliver the ambitious, all-day Webinar flawlessly, with participants experiencing no latencies, interruptions, or other glitches.
Shortening the Sales Cycle with Rapid Online Communications	2006-09-14 13:59:39	Adobe Systems
Rapid online communications such as Web seminars and rich media presentations are now being recognized as important sales tools that can help product representatives efficiently and affordably connect with prospective buyers. They can also provide sales professionals with the instruction they need to advance their careers�at a fraction of the cost of traditional classroom training. Download this Adobe-sponsored white paper from Larstan Business Reports to learn more about using rapid online communications to generate leads and develop your sales team�and to learn how the Macromedia Breeze and Captivate platforms make it all possible.
Maximize Your Sales and Marketing Reach with Breeze	2006-09-14 13:55:32	Adobe Systems
Check out this four-and-a-half-minute Macromedia Breeze presentation from Adobe to learn about the Breeze platform and how it can help you meet your aggressive lead-generation and sales goals. You'll hear from Breeze Evangelist Peter Ryce, who provides an overview of Breeze's impressive feature set and explains how Breeze can help you: Train your team Reach more prospects Sell more effectively Ensure compliance Speed time to market Unique in its support for multimedia content, Breeze can help you create compelling and persuasive online communications that integrate many different content types, including streaming audio and video and even software simulations. So don't delay�check out this short yet informative Breeze presentation today.
Ignite for Oracle Helps E-commerce Platform Provider Meet its Stringent SLAs	2006-08-23 14:31:08	Confio Software
GSI Commerce is a leading provider of e-commerce solutions that enable retailers, branded manufacturers, entertainment companies and professional sports organizations to operate e-commerce businesses. On an outsourced basis, GSI Commerce provides a comprehensive, integrated and centralized e-commerce platform which includes technology, logistics, customer care and marketing services. Before Thanksgiving 2005, GSI Commerce noticed that a nightly process it used to update its merchandise databases was not performing as needed. To get to the answer, GSI Commerce turned to Ignite� for Oracle. Within 24 hours, the DBA team had installed, monitored, identified, and fixed the issue. Ignite identified the specific SQLs and the I/O bottlenecks causing the delays.