Member Login

E-mail:    Password:  




 TitleDate AddedCompany
whitepaper Applying Predictive Analytics to Physician Detailing2009-06-03 SPSS
  Producers of prescription drugs face high R&D, and sales and marketing costs. This three-page technical paper describes how predictive analytics can help them optimize their sales and marketing efforts to improve the return on their investment.

Tags: E-commerce - E-Business, Business Functions, IT Budgeting, Intrusion - Tampering		   
whitepaper Going Global with Geolocation2008-10-10 Quova
  Written by acclaimed author and industry expert John Yunker of Byte Level Research, this 16-page white paper:
  • Explains how geolocation uses a Web visitor's IP address to identify their physical location
  • Demonstrates how you can tailor your Web content to your visitors' specific needs ? use their language; tailor your messages; serve local advertising; quote local prices
  • Explores how geolocation can improve click-through, reduce drop-off rates, increase loyalty and increase sales


Tags: E-commerce - E-Business		   
whitepaper Advertisement Avoidance on Internet: Can Internet Printing Help?2008-07-06 Hewlett-Packard
  While declining click-through rates and banner blindness are raising concerns among internet advertisers, a new advertisement format is gaining momentum slowly, exposure to advertisements on printouts. This is evident from the attempts of various websites to put advertisements on printer-friendly versions or stealth insertions for print function. A before-after study group-control group experiment was conducted on 451 internet users in order to compare advertising effectiveness of cross media advertising of these innovative approaches. The purpose of the study discussed in the paper is to test hypothesis regarding the effect of viewing advertisements on internet sites versus prints originating from them.

Tags: Business Functions		   
whitepaper SF Reports: Fundamentals of the Ad Network Industry2008-06-02 Catalyst SF
  This white paper is developed to give the marketing generalist a grounding in the advertising network industry, the reasons for its recent meteoric growth, its strengths and opportunity areas, and thoughts on the prerequisites for launching a successful new network. After reading this white paper, the user should have a basis for evaluating what role ad networks might play in their marketing programs.

Tags: Business Functions		   
whitepaper Fundamentals of Marketing Through Games2008-04-01 Catalyst SF
  While not yet a massive sector of digital advertising on the order of Search or graphical (banner) marketing, the growth rates for spending on game marketing (and in particular, in-game advertising) are tremendous. Partly this is a result of the changing realities of the use and viewership of other media. That is, marketers are reacting to declines in TV usage among certain demos as their time spent gaming increases. But there are other factors as well. Games are the quintessential "Lean-forward" medium - users are absolutely paying attention when they game, and advertisers work to capitalize on this opportunity to reach and connect to engaged minds.

Tags: Business Functions		   
whitepaper PoliceOne Book Review Leads to #4 on Barnes and Nobles Daily Best Seller List2008-03-21 Praetorian Group
  Author and retired law enforcement officer, Dan Marcou was turned down by every publisher he approached when he submitted his first novel "The Calling: The Making of a Veteran Cop", a realistic fictional portrayal about the first five years of a young police officers career. Rather than wait for a publishing deal and not willing to take no for an answer, he decided to publish the novel on his own. In the fall of 2007, Lt. Marcou's book was reviewed by PoliceOne Columnist and law enforcement expert, Charles Remsberg. Mr. Remsberg discovered that two academies in Wisconsin were the first in the nation requiring all recruits to read "The Calling: The Making of a Veteran Cop".

Tags: Internet and Web		   
whitepaper How You Market on Facebook2008-03-20 Catalyst SF
  This whitepaper is designed to give marketers a basic understanding of the avenues by which one can market on Facebook. It is designed primarily for people who understand the basics of what Facebook is and does but are unsure of the best ways to leverage the community in support of marketing goals. One of the most exasperating aspects of digital marketing is that the rules are perpetually in flux. While this enables companies to constantly improve on technologies and applications, it also makes it very difficult to find out the basics of how to do things. That's what this whitepaper is all about providing.

Tags: Business Functions		   
whitepaper PoliceOne Marketing Program Drives Rapid Adoption of the TASER2008-03-10 Praetorian Group
  TASER approached the Praetorian Group in 2001 to help drive the adoption of TASERs in the law enforcement market. Its needs extended beyond the traditional branding and product marketing provided by print and tradeshow advertising. TASER knew that successfully introducing a new less-lethal weapon to Law Enforcement would require building a compelling business case for the adoption of the TASER and quickly educating the market. PoliceOne developed a comprehensive marketing program for TASER using the TASER and Less Lethal product categories as a foundation. The program married targeted promotion in the PoliceOne product categories and editorial sections with broad-based exposure through banner ads, and e-newsletter insertions.

Tags: Office Suites		   
whitepaper Modular Media for Sports Marketers2008-01-01 Real Time Matrix
  This whitepaper is intended for marketing or advertising professionals in the sports industry who have heard about "Modular media technologies" (e.g., widgets, RSS, and Vortexes) and wants to learn more about how they can be effectively deployed in a strategic marketing program. After reading the white paper, the reader will have a solid understanding of the consumer trends behind Web content portability, the benefits and drawbacks of various portable Web technologies, and the knowledge foundation for developing a strategic approach to pursuing Web content portability for the sports brand.

Tags: Business Functions		   
whitepaper Website Lead Generation for Efficient Successful Prospecting2007-11-30 Engago Technologies
  As increasingly information is gathered using the Internet instead visiting trade shows or other events, where face to face meetings and conversations are possible, the potential buyer stays unknown for the Sales and Marketing teams. They have no clue and no starting point, thus missing out many lead opportunities. A method is required to leverage all of the efforts in Marketing, SEO, PR's and articles published, who attire (pull) the visitors to the website. This is done by identifying the visitors, then converting them into Leads.

Tags: E-commerce - E-Business, Business Functions