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 TitleDate AddedCompany
whitepaper Going Global with Geolocation2008-10-10 Quova
  Written by acclaimed author and industry expert John Yunker of Byte Level Research, this 16-page white paper:
  • Explains how geolocation uses a Web visitor's IP address to identify their physical location
  • Demonstrates how you can tailor your Web content to your visitors' specific needs ? use their language; tailor your messages; serve local advertising; quote local prices
  • Explores how geolocation can improve click-through, reduce drop-off rates, increase loyalty and increase sales


Tags: Site Marketing		   
whitepaper Advertisement Avoidance on Internet: Can Internet Printing Help?2008-07-06 Hewlett-Packard
  While declining click-through rates and banner blindness are raising concerns among internet advertisers, a new advertisement format is gaining momentum slowly, exposure to advertisements on printouts. This is evident from the attempts of various websites to put advertisements on printer-friendly versions or stealth insertions for print function. A before-after study group-control group experiment was conducted on 451 internet users in order to compare advertising effectiveness of cross media advertising of these innovative approaches. The purpose of the study discussed in the paper is to test hypothesis regarding the effect of viewing advertisements on internet sites versus prints originating from them.

Tags: Sales - Marketing		   
whitepaper SF Reports: Fundamentals of the Ad Network Industry2008-06-02 Catalyst SF
  This white paper is developed to give the marketing generalist a grounding in the advertising network industry, the reasons for its recent meteoric growth, its strengths and opportunity areas, and thoughts on the prerequisites for launching a successful new network. After reading this white paper, the user should have a basis for evaluating what role ad networks might play in their marketing programs.

Tags: Sales - Marketing		   
whitepaper Fundamentals of Marketing Through Games2008-04-01 Catalyst SF
  While not yet a massive sector of digital advertising on the order of Search or graphical (banner) marketing, the growth rates for spending on game marketing (and in particular, in-game advertising) are tremendous. Partly this is a result of the changing realities of the use and viewership of other media. That is, marketers are reacting to declines in TV usage among certain demos as their time spent gaming increases. But there are other factors as well. Games are the quintessential "Lean-forward" medium - users are absolutely paying attention when they game, and advertisers work to capitalize on this opportunity to reach and connect to engaged minds.

Tags: Sales - Marketing		   
whitepaper How You Market on Facebook2008-03-20 Catalyst SF
  This whitepaper is designed to give marketers a basic understanding of the avenues by which one can market on Facebook. It is designed primarily for people who understand the basics of what Facebook is and does but are unsure of the best ways to leverage the community in support of marketing goals. One of the most exasperating aspects of digital marketing is that the rules are perpetually in flux. While this enables companies to constantly improve on technologies and applications, it also makes it very difficult to find out the basics of how to do things. That's what this whitepaper is all about providing.

Tags: Sales - Marketing		   
whitepaper Modular Media for Sports Marketers2008-01-01 Real Time Matrix
  This whitepaper is intended for marketing or advertising professionals in the sports industry who have heard about "Modular media technologies" (e.g., widgets, RSS, and Vortexes) and wants to learn more about how they can be effectively deployed in a strategic marketing program. After reading the white paper, the reader will have a solid understanding of the consumer trends behind Web content portability, the benefits and drawbacks of various portable Web technologies, and the knowledge foundation for developing a strategic approach to pursuing Web content portability for the sports brand.

Tags: Sales - Marketing		   
whitepaper Website Lead Generation for Efficient Successful Prospecting2007-11-30 Engago Technologies
  As increasingly information is gathered using the Internet instead visiting trade shows or other events, where face to face meetings and conversations are possible, the potential buyer stays unknown for the Sales and Marketing teams. They have no clue and no starting point, thus missing out many lead opportunities. A method is required to leverage all of the efforts in Marketing, SEO, PR's and articles published, who attire (pull) the visitors to the website. This is done by identifying the visitors, then converting them into Leads.

Tags: Site Marketing, Sales - Marketing		   
whitepaper Live Webcast: Virtualizing Sales and Marketing0000-00-00 Citrix Online
  Many companies have begun to move their outbound marketing programs to the Internet and virtualized their sales activities. The apparent benefits include lower costs and increased sales -- but do they go deeper?

Wainhouse Research interviewed a number of companies that have transitioned their sales and marketing online. Join this live BNET Webcast to hear Andy Nilssen, Senior Analyst and Partner, Wainhouse Research, review the findings, discuss lessons learned, and give insight on how to use Web conferencing to improve your sales process.

During this webcast you will hear:
  • The major differences between traditional and virtual sales and marketing
  • Top tips from those who have successfully made the transition online
  • What to look for in a Web conferencing solution for sales and marketing
Hosted by James Hilliard, and featuring live Q&A, this Webcast is your chance to learn how leading innovators have mastered the key aspects of Web conferencing to boost revenue, reduce costs, and drive productivity.

Register today!

Tags: Site Marketing, Sales - Marketing, E-mail Marketing		   
whitepaper Taking Full Advantage of Your Online Channel Insights2007-08-05 [x+1]
  Understanding buying behavior has long been an important part of successful marketing efforts. Every year, companies spend millions of dollars on market research programs to determine what causes consumers to react positively to specific offers or campaigns. Data is gathered and mined to determine which customer characteristics are most likely to drive the desired behavior. However, collecting the data for analysis is an expensive and time consuming proposition - that is, until now. Online campaigns offer a continuous and nearly instantaneous source of market data that can be used for in-depth analyses.

Tags: Sales - Marketing		   
whitepaper Saving Goliath: Growing a Large Scale Internet Marketing Channel2007-08-02 [x+1]
  While efficient on-line media channels, such as Search, Affiliate, and CPA display media buys, have been a boon for eBay merchants and other newly created Internet businesses, they have not yet made a dent in the overall scale goals for most large marketing 'Goliaths'. At the same time, most off-line marketing channels are showing declining performance and the on-line channel itself is experiencing more down-to-earth growth rates, making gaining scale an even harder problem for Goliaths to solve. Unfortunately, Goliaths cannot afford to take a simple slingshot approach to build their online marketing channels.

Tags: Sales - Marketing		   


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