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Title Date Added Company

Taking Full Advantage of Your Online Channel Insights 2007-08-05 [x+1]

Understanding buying behavior has long been an important part of successful marketing efforts. Every year, companies spend millions of dollars on market research programs to determine what causes consumers to react positively to specific offers or campaigns. Data is gathered and mined to determine which customer characteristics are most likely to drive the desired behavior. However, collecting the data for analysis is an expensive and time consuming proposition - that is, until now. Online campaigns offer a continuous and nearly instantaneous source of market data that can be used for in-depth analyses.

Tags: Sales - Marketing

Saving Goliath: Growing a Large Scale Internet Marketing Channel 2007-08-02 [x+1]

While efficient on-line media channels, such as Search, Affiliate, and CPA display media buys, have been a boon for eBay merchants and other newly created Internet businesses, they have not yet made a dent in the overall scale goals for most large marketing 'Goliaths'. At the same time, most off-line marketing channels are showing declining performance and the on-line channel itself is experiencing more down-to-earth growth rates, making gaining scale an even harder problem for Goliaths to solve. Unfortunately, Goliaths cannot afford to take a simple slingshot approach to build their online marketing channels.

Tags: Sales - Marketing

Growing opt-in lists--turning web browsers into buyers: Best Practices to Succeed 2006-10-24 12:09:56 GOT

"Pay-per-click" banners, search marketing, website SEO optimization...business owners are investing more money than ever driving traffic to their Web sites in the hope of generating sales. According to Jupiter Research the number of people shopping online is well over 64 million and increasing at a rate of 10 per cent every year. More broadly, that translates into 17 plus billion dollars up for grabs during the holiday months of November and December alone.

It is no wonder business owners are scrambling to gain competitive traction, by utilizing loyalty-building email marketing tactics to capture these visitors, and communicate with them in an ongoing revenue-producing way. Without question, the easiest way to find relevant email addresses is to ask every consumer who visits your Web site for theirs. Download this White Paper to learn the most effective methods for capturing site traffic, and using email marketing to turn these browsers into long-term, repeat buyers.

Reach Aging Baby Boomers Online ... The Right Way 2007-01-01 01:00:30 MINDSHARE INTERACTIVE CAMPAIGNS

Baby boomers - that oversized post-World War II generation identified with free love and rock and roll - are rolling into their 60s and heading toward old age. Boomers are bringing to their online experience, however, a growing list of ailments and physical limitations that affect how - and how successfully - they use email, the Web and other online pursuits. Succumbing to the creeping limitations of old age, baby boomers are beginning to struggle with the small type, short text links and tiny selection boxes that characterize all too many Web pages; they are finding the mouse painfully similar to a mousetrap. Because of the sheer size of their generation, they retain the economic, political and social clout they have always enjoyed.

Shortening the Sales Cycle with Rapid Online Communications 2006-09-14 13:59:39 Adobe Systems

Rapid online communications such as Web seminars and rich media presentations are now being recognized as important sales tools that can help product representatives efficiently and affordably connect with prospective buyers. They can also provide sales professionals with the instruction they need to advance their careers�at a fraction of the cost of traditional classroom training. Download this Adobe-sponsored white paper from Larstan Business Reports to learn more about using rapid online communications to generate leads and develop your sales team�and to learn how the Macromedia Breeze and Captivate platforms make it all possible.

Increasing Lead Generation Through Live and On-demand Web Events 2006-09-14 13:54:44 Adobe Systems

This white paper by John Persinos of Larstan Business Reports highlights the advantages of using Web seminars to generate pre-qualified sales leads. Persinos explains how your sales team can leverage the Web to reach the right prospects at the right time�at a significantly lower cost than conventional means such as exhibiting at trade shows or conducting face-to-face sales meetings. Discover how the Macromedia Breeze platform can be used to:

Create compelling Web presentations in both live and on-demand delivery formats

Extend the reach of your sales team while reducing its travel expenses

Slash customer acquisition costs by 40-60 percent

Download this informative white paper, compliments of Adobe, to learn more about Macromedia Breeze and how it can help your company meet its aggressive lead-generation and sales goals.

Web Marketing 2006: Five Critical, Yet Affordable, Components for Success 2006-09-01 01:00:13 Zosel & Company

In today's competitive marketplace, there are a number of mandatory website components that every technology marketer should have to achieve their business goals. So if an individual is investing in sales growth, this paper offers five key components that a modest website investment should buy. If a person wants to increase sales for his or her company, the person should not spend another dime on brand advertising, direct mail, telemarketing, or sales staff until he or she makes sure that his or her website is pulling its weight in the marketing mix.

Does Your Web Site Understand Customer-ese?: "Smarten Up" Search to Increase Sales Conversions and Revenue 2006-07-06 08:04:12 CustomerThink

With more and more consumers doing more and more of their business online, companies need to be aware of the online customer experience. Consumers need to have confidence in the company's ability to deliver an online experience that is designed around their unique needs. Many companies, however, do not understand the needs of their customers and, as a result, lose sales opportunities - and customer loyalty and satisfaction. One way to enhance the customers' experience at the web site is through an integrated search.

The New Market Rules Rules: Online Marketing Success and the Race for Customers in Cyberspace 2006-07-13 13:08:00 Aplus.Net

Spending on internet advertising is growing at a rate of eight times that of TV and radio spending. So, small businesses that might have limited their advertising in the past to a simple ad in the yellow pages now often prefer to place their dollars in the search engine placement. Why? When consumers use a search engine like Google, for example, they're rewarded with an assortment of useful information. And the advantages of a strong online presence are only getting better. It's not only that people are willing to seek out information in new formats. Rather, they're changing over to these new formats completely, and those who are unwilling or unable to move into online marketing will simply be left behind.

10 Tips for Creating Your Web Site 2006-11-30 18:29:04 Global Knowledge Network

When looking for ways to build of your web site, even minor steps can make a huge difference. The most helpful information and best content will have little impact without simple protocols that make your Web site easier to use and more visually appealing. This paper focuses on 10 tips you can employ to ensure your web site is effective from the day it goes live. In this paper the structure and function of the PLC is introduced along with a number of related terms that are commonly confused.

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Title	Date Added	Company
Taking Full Advantage of Your Online Channel Insights	2007-08-05	[x+1]
Understanding buying behavior has long been an important part of successful marketing efforts. Every year, companies spend millions of dollars on market research programs to determine what causes consumers to react positively to specific offers or campaigns. Data is gathered and mined to determine which customer characteristics are most likely to drive the desired behavior. However, collecting the data for analysis is an expensive and time consuming proposition - that is, until now. Online campaigns offer a continuous and nearly instantaneous source of market data that can be used for in-depth analyses. Tags: Sales - Marketing
Saving Goliath: Growing a Large Scale Internet Marketing Channel	2007-08-02	[x+1]
While efficient on-line media channels, such as Search, Affiliate, and CPA display media buys, have been a boon for eBay merchants and other newly created Internet businesses, they have not yet made a dent in the overall scale goals for most large marketing 'Goliaths'. At the same time, most off-line marketing channels are showing declining performance and the on-line channel itself is experiencing more down-to-earth growth rates, making gaining scale an even harder problem for Goliaths to solve. Unfortunately, Goliaths cannot afford to take a simple slingshot approach to build their online marketing channels. Tags: Sales - Marketing
Growing opt-in lists--turning web browsers into buyers: Best Practices to Succeed	2006-10-24 12:09:56	GOT
"Pay-per-click" banners, search marketing, website SEO optimization...business owners are investing more money than ever driving traffic to their Web sites in the hope of generating sales. According to Jupiter Research the number of people shopping online is well over 64 million and increasing at a rate of 10 per cent every year. More broadly, that translates into 17 plus billion dollars up for grabs during the holiday months of November and December alone. It is no wonder business owners are scrambling to gain competitive traction, by utilizing loyalty-building email marketing tactics to capture these visitors, and communicate with them in an ongoing revenue-producing way. Without question, the easiest way to find relevant email addresses is to ask every consumer who visits your Web site for theirs. Download this White Paper to learn the most effective methods for capturing site traffic, and using email marketing to turn these browsers into long-term, repeat buyers.
Reach Aging Baby Boomers Online ... The Right Way	2007-01-01 01:00:30	MINDSHARE INTERACTIVE CAMPAIGNS
Baby boomers - that oversized post-World War II generation identified with free love and rock and roll - are rolling into their 60s and heading toward old age. Boomers are bringing to their online experience, however, a growing list of ailments and physical limitations that affect how - and how successfully - they use email, the Web and other online pursuits. Succumbing to the creeping limitations of old age, baby boomers are beginning to struggle with the small type, short text links and tiny selection boxes that characterize all too many Web pages; they are finding the mouse painfully similar to a mousetrap. Because of the sheer size of their generation, they retain the economic, political and social clout they have always enjoyed.
Shortening the Sales Cycle with Rapid Online Communications	2006-09-14 13:59:39	Adobe Systems
Rapid online communications such as Web seminars and rich media presentations are now being recognized as important sales tools that can help product representatives efficiently and affordably connect with prospective buyers. They can also provide sales professionals with the instruction they need to advance their careers�at a fraction of the cost of traditional classroom training. Download this Adobe-sponsored white paper from Larstan Business Reports to learn more about using rapid online communications to generate leads and develop your sales team�and to learn how the Macromedia Breeze and Captivate platforms make it all possible.
Increasing Lead Generation Through Live and On-demand Web Events	2006-09-14 13:54:44	Adobe Systems
This white paper by John Persinos of Larstan Business Reports highlights the advantages of using Web seminars to generate pre-qualified sales leads. Persinos explains how your sales team can leverage the Web to reach the right prospects at the right time�at a significantly lower cost than conventional means such as exhibiting at trade shows or conducting face-to-face sales meetings. Discover how the Macromedia Breeze platform can be used to: Create compelling Web presentations in both live and on-demand delivery formats Extend the reach of your sales team while reducing its travel expenses Slash customer acquisition costs by 40-60 percent Download this informative white paper, compliments of Adobe, to learn more about Macromedia Breeze and how it can help your company meet its aggressive lead-generation and sales goals.
Web Marketing 2006: Five Critical, Yet Affordable, Components for Success	2006-09-01 01:00:13	Zosel & Company
In today's competitive marketplace, there are a number of mandatory website components that every technology marketer should have to achieve their business goals. So if an individual is investing in sales growth, this paper offers five key components that a modest website investment should buy. If a person wants to increase sales for his or her company, the person should not spend another dime on brand advertising, direct mail, telemarketing, or sales staff until he or she makes sure that his or her website is pulling its weight in the marketing mix.
Does Your Web Site Understand Customer-ese?: "Smarten Up" Search to Increase Sales Conversions and Revenue	2006-07-06 08:04:12	CustomerThink
With more and more consumers doing more and more of their business online, companies need to be aware of the online customer experience. Consumers need to have confidence in the company's ability to deliver an online experience that is designed around their unique needs. Many companies, however, do not understand the needs of their customers and, as a result, lose sales opportunities - and customer loyalty and satisfaction. One way to enhance the customers' experience at the web site is through an integrated search.
The New Market Rules Rules: Online Marketing Success and the Race for Customers in Cyberspace	2006-07-13 13:08:00	Aplus.Net
Spending on internet advertising is growing at a rate of eight times that of TV and radio spending. So, small businesses that might have limited their advertising in the past to a simple ad in the yellow pages now often prefer to place their dollars in the search engine placement. Why? When consumers use a search engine like Google, for example, they're rewarded with an assortment of useful information. And the advantages of a strong online presence are only getting better. It's not only that people are willing to seek out information in new formats. Rather, they're changing over to these new formats completely, and those who are unwilling or unable to move into online marketing will simply be left behind.
10 Tips for Creating Your Web Site	2006-11-30 18:29:04	Global Knowledge Network
When looking for ways to build of your web site, even minor steps can make a huge difference. The most helpful information and best content will have little impact without simple protocols that make your Web site easier to use and more visually appealing. This paper focuses on 10 tips you can employ to ensure your web site is effective from the day it goes live. In this paper the structure and function of the PLC is introduced along with a number of related terms that are commonly confused.