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 TitleDate AddedCompany
whitepaper Online Support Communities: Best Practices and Deployment Tips for Reducing Costs and Increasing Customer Satisfaction0000-00-00 Lithium
  Harnessing customer feedback to improve your products and services can translate into a real competitive advantage. That's why a growing number of companies are deploying online support communities. Indeed, a well designed and properly moderated online support community delivers a number of key business benefits, including the ability to:
  • Decrease support costs
  • Improve customer satisfaction
  • Build customer loyalty
  • Increase sales
Download this Lithium white paper to learn more about the unique advantages of online support communities and best practices for deploying yours.

Tags: Web Content Management, Site Marketing, ROI - TCO, Strategic Planning		   
whitepaper How to Choose a Content Management System0000-00-00 WebSideStory
  Does it take weeks to update content on your Web site? Is your Web team consumed with making content changes, rather than focusing on the more strategic goals of your Web site? Discover how a Web content management system (CMS) can help you drive your online business objectives with this free buyer's guide. Learn the benefits of a hosted solution and the criteria you should consider when evaluating solutions.

Download this guide from WebSideStory to:
  • Determine if you need a CMS
  • Learn how to choose a solution that is the right fit for your organization
  • Understand the range of content management approaches and the benefits of each
Don't delay -- download WebSideStory's useful buyer's guide, "How to Choose a Content Management System," today!

Tags: Customer Support Services, Web Content Management, Web Development and Design, Business Strategies, CRM Software, Groupware - Workflow, Web Services, Site Marketing, Collaborative Web, Sales - Marketing, Resources Mgmt., ROI - TCO, Strategic Planning		   
whitepaper Search Engine Optimization and Web 2.02006-12-03 Bloofusion
  Web 2.0 is a fairly recent phenomenon whose predominate features are composed of a high level of user or community participation as well as leading-edge technical features such as AJAX. Because of these elements, many sites aren't optimized well for search engines and thus are missing out on a large cut of potential online visitors. This paper tackles the usual issues that have arisen and still are current when advising and working with Web 2.0 web sites. The best strategy is usually one that is able to both attract visitors and appeal to the search engines. These two facets are very much parallel endeavors and often don't require major resources to accomplish.

Tags: Site Marketing		   
whitepaper Growing opt-in lists--turning web browsers into buyers: Best Practices to Succeed2006-10-01 GOT
  "Pay-per-click" banners, search marketing, website SEO optimization...business owners are investing more money than ever driving traffic to their Web sites in the hope of generating sales. According to Jupiter Research the number of people shopping online is well over 64 million and increasing at a rate of 10 per cent every year. More broadly, that translates into 17 plus billion dollars up for grabs during the holiday months of November and December alone.

It is no wonder business owners are scrambling to gain competitive traction, by utilizing loyalty-building email marketing tactics to capture these visitors, and communicate with them in an ongoing revenue-producing way. Without question, the easiest way to find relevant email addresses is to ask every consumer who visits your Web site for theirs. Download this White Paper to learn the most effective methods for capturing site traffic, and using email marketing to turn these browsers into long-term, repeat buyers.

Tags: Business Strategies, Site Marketing, E-mail Marketing		   
whitepaper Reach Aging Baby Boomers Online ... The Right Way2006-10-01 MINDSHARE INTERACTIVE CAMPAIGNS
  Baby boomers - that oversized post-World War II generation identified with free love and rock and roll - are rolling into their 60s and heading toward old age. Boomers are bringing to their online experience, however, a growing list of ailments and physical limitations that affect how - and how successfully - they use email, the Web and other online pursuits. Succumbing to the creeping limitations of old age, baby boomers are beginning to struggle with the small type, short text links and tiny selection boxes that characterize all too many Web pages; they are finding the mouse painfully similar to a mousetrap. Because of the sheer size of their generation, they retain the economic, political and social clout they have always enjoyed.

Tags: Spam - E-mail Fraud - Phishing		   
whitepaper Increasing Lead Generation Through Live and On-demand Web Events0000-00-00 Adobe Systems
  This white paper by John Persinos of Larstan Business Reports highlights the advantages of using Web seminars to generate pre-qualified sales leads. Persinos explains how your sales team can leverage the Web to reach the right prospects at the right time—at a significantly lower cost than conventional means such as exhibiting at trade shows or conducting face-to-face sales meetings. Discover how the Macromedia Breeze platform can be used to:
  • Create compelling Web presentations in both live and on-demand delivery formats
  • Extend the reach of your sales team while reducing its travel expenses
  • Slash customer acquisition costs by 40-60 percent
Download this informative white paper, compliments of Adobe, to learn more about Macromedia Breeze and how it can help your company meet its aggressive lead-generation and sales goals.

Tags: Satellite Communications, Streaming Media, Site Marketing, Collaborative Web, Sales - Marketing, Presentation Software, Collaboration Tools		   
whitepaper Shortening the Sales Cycle with Rapid Online Communications0000-00-00 Adobe Systems
  Rapid online communications such as Web seminars and rich media presentations are now being recognized as important sales tools that can help product representatives efficiently and affordably connect with prospective buyers. They can also provide sales professionals with the instruction they need to advance their careers—at a fraction of the cost of traditional classroom training. Download this Adobe-sponsored white paper from Larstan Business Reports to learn more about using rapid online communications to generate leads and develop your sales team—and to learn how the Macromedia Breeze and Captivate platforms make it all possible.

Tags: Satellite Communications, Streaming Media, Video Management Software, Site Marketing, Sales - Marketing, IT HR - Staffing - Training, Presentation Software, Collaboration Tools		   
whitepaper Web Marketing 2006: Five Critical, Yet Affordable, Components for Success2006-08-01 Zosel & Company
  In today's competitive marketplace, there are a number of mandatory website components that every technology marketer should have to achieve their business goals. So if an individual is investing in sales growth, this paper offers five key components that a modest website investment should buy. If a person wants to increase sales for his or her company, the person should not spend another dime on brand advertising, direct mail, telemarketing, or sales staff until he or she makes sure that his or her website is pulling its weight in the marketing mix.

Tags: Sales - Marketing		   
whitepaper Does Your Web Site Understand Customer-ese?: "Smarten Up" Search to Increase Sales Conversions and Revenue2006-06-26 CustomerThink
  With more and more consumers doing more and more of their business online, companies need to be aware of the online customer experience. Consumers need to have confidence in the company's ability to deliver an online experience that is designed around their unique needs. Many companies, however, do not understand the needs of their customers and, as a result, lose sales opportunities - and customer loyalty and satisfaction. One way to enhance the customers' experience at the web site is through an integrated search.

Tags: CRM Software, Site Marketing		   
whitepaper The New Market Rules Rules: Online Marketing Success and the Race for Customers in Cyberspace2006-06-08 Aplus.Net
  Spending on internet advertising is growing at a rate of eight times that of TV and radio spending. So, small businesses that might have limited their advertising in the past to a simple ad in the yellow pages now often prefer to place their dollars in the search engine placement. Why? When consumers use a search engine like Google, for example, they're rewarded with an assortment of useful information. And the advantages of a strong online presence are only getting better. It's not only that people are willing to seek out information in new formats. Rather, they're changing over to these new formats completely, and those who are unwilling or unable to move into online marketing will simply be left behind.

Tags: Sales - Marketing		   


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