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 TitleDate AddedCompany
whitepaper Advanced Internet Marketing With Web-Based CRM2006-04-01 Soffront Software
  The Internet allows a company new ways to become more effective with its customers and sales prospects. Two approaches that provide great power are Email Response Tracking and Internet Surveys. Both of these approaches use the contact's own behavior and efforts, and collect usable data about their interests. This data allows for improved ability to measure and understand the customers and sales prospects, and more effective marketing and sales targeting. Not many CRM companies offer these capabilities. Soffront CRM is one CRM solution that offers them.

Tags: Site Marketing, Email		   
whitepaper Maximizing Profits with Comparison Shopping Engines0000-00-00 Channel Intelligence
  Comparison Shopping Engines (CSEs) like Shopping.com, Shopzilla, NexTag, Yahoo! Shopping and others can provide an excellent ROI when used effectively by online retailers. A marketing strategy that is based on the unique behaviors of the CSEs allows retailers to maximize the ROI of each advertising dollar at the CSEs. By analyzing the product-level profitability of each CSE, online retailers can target their marketing budget to those products that are profitable to advertise on these sites.

Tags: Customer Support Services, E-fulfillment, Business Strategies, Electronic Malls, Supply Chain Management, Procurement - Purchasing, E-procurement, Site Marketing, Sales - Marketing		   
whitepaper Business vs. Consumer Search: Five Differences Your Company Can't Afford to Ignore2006-01-01 Ultraseek
  This white paper provides an in-depth look at the unique business search needs of today's commercial enterprises and government agencies. Specifically, the paper:
  • Identifies five critical requirements that no company can afford to ignore when comparing business search and consumer search
  • Provides first-person accounts from IT professionals who compared business search and consumer search
  • Describes the capabilities of Ultraseek, the world's leading business search engine
Download this informative paper to learn more.

Tags: Search Strategies, Web Protocols, Business Intelligence - Data Warehousing, Site Marketing, Directory Services		   
whitepaper Search Engine Marketing for Decision Makers2005-12-14 Bloofusion
  One of the reasons for authoring this paper is everyone's daily despair with the Search Engine Marketing providers who are eager to make promises but are not able deliver satisfactory results in the end. If one understands the concepts and building blocks the authors hope that the reader will no longer have to waste time with unprofessional providers. To become the market leader it is important to lead in the market space on an ongoing basis. Beyond a doubt, Search Engine Marketing can be one of the most effective components in the marketing mix - as long as a person makes the right decisions.

Tags: Site Marketing		   
whitepaper Beyond Email: Integrated Online Tools for Managing the Customer Relationship Lifecycle2005-12-05 Connectus Direct Solutions
  Long ago dubbed the 'Killer app', email marketing has now reached the height of its potential and is poised to assume its place as the medium of choice for maintaining customer relationships. While marketers are in agreement about the potential of email marketing, many have become confused by the varying degrees of information in existence regarding its effectiveness, efficiency, and even its definition. As leaders in the field of online direct marketing, Connectus has managed to break through the information overload to provide a framework for managing the customer relationship lifecycle online, which is called Relationship Lifecycle Marketing.

Tags: Site Marketing, Email		   
whitepaper How to Choose the Right Business Search Engine2005-12-01 Ultraseek
  The value of effective site and intranet search is clear. Finding the most relevant information helps your organization identify and capitalize on opportunities, accelerate business cycles, and implement and execute effective strategies.

Whether you have a few thousand pages on your public Web site or a few million documents scattered across the globe, selecting the right search solution is a challenge.

Of course, not all site and intranet search is created equal. When considering different search engines, there are essential elements to look for.

This paper focuses on simplifying the process of evaluating enterprise search engines and finding the one that's right for you.

Tags: Intranet, Search Strategies, Database Management, Business Intelligence - Data Warehousing, Site Marketing, High Performance Computing		   
whitepaper Measure What Matters: Defining Key Performance Indicators0000-00-00 Omniture
  The beauty of Web analytics—and the promise of the Internet—is the ability to capture nearly unlimited amounts of data about your Web site. Without a clear strategy to "measure what matters," your Web analytics initiatives will quickly drown in a sea of data. So how can you turn these incredible data resources into clear and actionable insights? A good place to start is by defining key performance indicators, or KPIs.

This paper is designed to help you understand KPIs and define metrics that support your organizational goals. What data should you focus on? Who needs this information? How different are the data needs and delivery mechanisms between various teams and job functions? And what is the most effective and impactful way to share key metrics across the enterprise?

We'll cover these questions and show you how SiteCatalyst™ and Omniture Best Practices Group streamlines the process.

Tags: Business Strategies, Business Management, Data Mining - Analysis, Data Quality, Business Intelligence - Data Warehousing, Site Marketing, Web Reporting		   
whitepaper Multichannel Measurement: Strategies for Success0000-00-00 Omniture
  In 2004, two-thirds of consumers researched a product online only to buy it offline. This increased from a mere one third of consumers in 2003. As lines between channels continue to blur, the need to measure, understand, and optimize cross-channel purchasing behavior is a critical business requirement. Whether your customers are shopping at stores, ordering from catalogs, or visiting your Web site, you need to meet their desires by presenting a unified front, giving them the same functionality in each channel and recognizing how much their business means to you.

The value and loyalty of a multichannel customer increases exponentially as they interact with your company through various means. In this paper, weÂ’ll discuss solutions for measuring and optimizing cross-channel activity, how you can improve multichannel marketing ROI, and how to measure overall customer lifetime value.

Tags: Data Mining - Analysis, Business Intelligence - Data Warehousing, Site Marketing		   
whitepaper The Conversion Funnel and Persuasion Architecture0000-00-00 Omniture
  There is one metric that nearly all marketers keep an eye on: conversion rate. While the concept of conversion differs by industry, all companies have a definition of success. Whatever success looks like for your company, you need a strategy to benchmark, measure, and improve it.

The best Web sites are in a constant state of change. Even though it may not be readily apparent to the end user, savvy site owners continually try new features, selling tactics, and service offerings. Without a measurement strategy in place, it can be difficult to measure which changes persuade and which dissuade. But with a well-thought-out strategy, it becomes possible not only to give a thumbs-up or thumbs-down to the initiative, but also to calculate its ROI.

In this paper, we'll discuss how you can use SiteCatalyst to help push more traffic through your conversion funnel, and how to infer consumer motive from data.

Tags: Business Strategies, Decision Support - DW Front End, Business Management, Data Visualization, Business Intelligence - Data Warehousing, Site Marketing, Directory Services		   
whitepaper Viral Marketing Best Practices2005-10-01 Clupedia
  The purpose of this paper is to define the best practices in viral marketing to help marketers extend their marketing arsenal by incorporating viral marketing within their organization. The focus of this white paper is not on brick and mortar viral marketing programs, which are necessary, but rather on the ingredients required for formalizing and automating the online viral marketing process, and particularly, in corporate web sites, and not necessarily, in public destination web sites like portals, classifieds, auctions, job boards, etc.   


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