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Title Date Added Company

Web Marketing 2006: Five Critical, Yet Affordable, Components for Success 2006-09-01 01:00:13 Zosel & Company

In today's competitive marketplace, there are a number of mandatory website components that every technology marketer should have to achieve their business goals. So if an individual is investing in sales growth, this paper offers five key components that a modest website investment should buy. If a person wants to increase sales for his or her company, the person should not spend another dime on brand advertising, direct mail, telemarketing, or sales staff until he or she makes sure that his or her website is pulling its weight in the marketing mix.

Enabling New Clickstream Analytics with Netezza's Easy-to-Use, High-Performance Data Warehouse Appliance 2006-08-29 09:47:03 Netezza

Don't just let your data sit there....make it actionable!

Amazon.com replaced its existing clickstream database with a Netezza data warehouse appliance that now houses 25TB of data. The NPS system delivers improved quality of analysis, increased responsiveness, new analytic possibilities, enhanced administrative efficiency and, according to Amazon.com, "helps improve the quality of our analysis - a huge win for our business and our customers!" Read the Amazon.com Case Study for more!

Does Your Web Site Understand Customer-ese?: "Smarten Up" Search to Increase Sales Conversions and Revenue 2006-07-06 08:04:12 CustomerThink

With more and more consumers doing more and more of their business online, companies need to be aware of the online customer experience. Consumers need to have confidence in the company's ability to deliver an online experience that is designed around their unique needs. Many companies, however, do not understand the needs of their customers and, as a result, lose sales opportunities - and customer loyalty and satisfaction. One way to enhance the customers' experience at the web site is through an integrated search.

The New Market Rules Rules: Online Marketing Success and the Race for Customers in Cyberspace 2006-07-13 13:08:00 Aplus.Net

Spending on internet advertising is growing at a rate of eight times that of TV and radio spending. So, small businesses that might have limited their advertising in the past to a simple ad in the yellow pages now often prefer to place their dollars in the search engine placement. Why? When consumers use a search engine like Google, for example, they're rewarded with an assortment of useful information. And the advantages of a strong online presence are only getting better. It's not only that people are willing to seek out information in new formats. Rather, they're changing over to these new formats completely, and those who are unwilling or unable to move into online marketing will simply be left behind.

10 Tips for Creating Your Web Site 2006-11-30 18:29:04 Global Knowledge Network

When looking for ways to build of your web site, even minor steps can make a huge difference. The most helpful information and best content will have little impact without simple protocols that make your Web site easier to use and more visually appealing. This paper focuses on 10 tips you can employ to ensure your web site is effective from the day it goes live. In this paper the structure and function of the PLC is introduced along with a number of related terms that are commonly confused.

Advanced Internet Marketing With Web-Based CRM 2006-07-11 01:51:10 Soffront Software

The Internet allows a company new ways to become more effective with its customers and sales prospects. Two approaches that provide great power are Email Response Tracking and Internet Surveys. Both of these approaches use the contact's own behavior and efforts, and collect usable data about their interests. This data allows for improved ability to measure and understand the customers and sales prospects, and more effective marketing and sales targeting. Not many CRM companies offer these capabilities. Soffront CRM is one CRM solution that offers them.

Google Advertising Tools: Working With AdSense 2006-01-18 O'Reilly Media

Google makes its living from advertising, and the Google AdSense program in particular earns its keep by placing ads in web content. It's therefore not surprising to see AdSense promoting itself as the way to reap "The reward of great content". This paper explains the details of how to work with the Google AdSense program. Once one knows how to work with AdSense, one can start making money from the web sites by placing Google's ad code in the web pages.

HD Broadcasting: The Looming Content Crunch 2006-05-03 11:27:53 ADIC

As broadcasters are shifting from analog to digital operations, they are also reallocating resources to accommodate growing consumer demand for high definition content. IT operations at every stage of the industry's value chain now strain to support environments that must accommodate larger files, increased bandwidth requirements, and accelerated time-to-market expectations. The need to squeeze every bit of value out of all intellectual property within a company means that stored data must be managed with the greatest efficiency possible. This paper examines the storage requirements imposed by the shift to manage high definition content, and suggests sensible guidelines that will help managers define their strategies as they shift to digital storage for their high definition content.

Beyond Email: Integrated Online Tools for Managing the Customer Relationship Lifecycle 2006-07-06 08:02:04 Connectus Direct Solutions

Long ago dubbed the 'Killer app', email marketing has now reached the height of its potential and is poised to assume its place as the medium of choice for maintaining customer relationships. While marketers are in agreement about the potential of email marketing, many have become confused by the varying degrees of information in existence regarding its effectiveness, efficiency, and even its definition. As leaders in the field of online direct marketing, Connectus has managed to break through the information overload to provide a framework for managing the customer relationship lifecycle online, which is called Relationship Lifecycle Marketing.

Viral Marketing Best Practices 2005-10-01 Clupedia

The purpose of this paper is to define the best practices in viral marketing to help marketers extend their marketing arsenal by incorporating viral marketing within their organization. The focus of this white paper is not on brick and mortar viral marketing programs, which are necessary, but rather on the ingredients required for formalizing and automating the online viral marketing process, and particularly, in corporate web sites, and not necessarily, in public destination web sites like portals, classifieds, auctions, job boards, etc.

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Title	Date Added	Company
Web Marketing 2006: Five Critical, Yet Affordable, Components for Success	2006-09-01 01:00:13	Zosel & Company
In today's competitive marketplace, there are a number of mandatory website components that every technology marketer should have to achieve their business goals. So if an individual is investing in sales growth, this paper offers five key components that a modest website investment should buy. If a person wants to increase sales for his or her company, the person should not spend another dime on brand advertising, direct mail, telemarketing, or sales staff until he or she makes sure that his or her website is pulling its weight in the marketing mix.
Enabling New Clickstream Analytics with Netezza's Easy-to-Use, High-Performance Data Warehouse Appliance	2006-08-29 09:47:03	Netezza
Don't just let your data sit there....make it actionable! Amazon.com replaced its existing clickstream database with a Netezza data warehouse appliance that now houses 25TB of data. The NPS system delivers improved quality of analysis, increased responsiveness, new analytic possibilities, enhanced administrative efficiency and, according to Amazon.com, "helps improve the quality of our analysis - a huge win for our business and our customers!" Read the Amazon.com Case Study for more!
Does Your Web Site Understand Customer-ese?: "Smarten Up" Search to Increase Sales Conversions and Revenue	2006-07-06 08:04:12	CustomerThink
With more and more consumers doing more and more of their business online, companies need to be aware of the online customer experience. Consumers need to have confidence in the company's ability to deliver an online experience that is designed around their unique needs. Many companies, however, do not understand the needs of their customers and, as a result, lose sales opportunities - and customer loyalty and satisfaction. One way to enhance the customers' experience at the web site is through an integrated search.
The New Market Rules Rules: Online Marketing Success and the Race for Customers in Cyberspace	2006-07-13 13:08:00	Aplus.Net
Spending on internet advertising is growing at a rate of eight times that of TV and radio spending. So, small businesses that might have limited their advertising in the past to a simple ad in the yellow pages now often prefer to place their dollars in the search engine placement. Why? When consumers use a search engine like Google, for example, they're rewarded with an assortment of useful information. And the advantages of a strong online presence are only getting better. It's not only that people are willing to seek out information in new formats. Rather, they're changing over to these new formats completely, and those who are unwilling or unable to move into online marketing will simply be left behind.
10 Tips for Creating Your Web Site	2006-11-30 18:29:04	Global Knowledge Network
When looking for ways to build of your web site, even minor steps can make a huge difference. The most helpful information and best content will have little impact without simple protocols that make your Web site easier to use and more visually appealing. This paper focuses on 10 tips you can employ to ensure your web site is effective from the day it goes live. In this paper the structure and function of the PLC is introduced along with a number of related terms that are commonly confused.
Advanced Internet Marketing With Web-Based CRM	2006-07-11 01:51:10	Soffront Software
The Internet allows a company new ways to become more effective with its customers and sales prospects. Two approaches that provide great power are Email Response Tracking and Internet Surveys. Both of these approaches use the contact's own behavior and efforts, and collect usable data about their interests. This data allows for improved ability to measure and understand the customers and sales prospects, and more effective marketing and sales targeting. Not many CRM companies offer these capabilities. Soffront CRM is one CRM solution that offers them.
Google Advertising Tools: Working With AdSense	2006-01-18	O'Reilly Media
Google makes its living from advertising, and the Google AdSense program in particular earns its keep by placing ads in web content. It's therefore not surprising to see AdSense promoting itself as the way to reap "The reward of great content". This paper explains the details of how to work with the Google AdSense program. Once one knows how to work with AdSense, one can start making money from the web sites by placing Google's ad code in the web pages.
HD Broadcasting: The Looming Content Crunch	2006-05-03 11:27:53	ADIC
As broadcasters are shifting from analog to digital operations, they are also reallocating resources to accommodate growing consumer demand for high definition content. IT operations at every stage of the industry's value chain now strain to support environments that must accommodate larger files, increased bandwidth requirements, and accelerated time-to-market expectations. The need to squeeze every bit of value out of all intellectual property within a company means that stored data must be managed with the greatest efficiency possible. This paper examines the storage requirements imposed by the shift to manage high definition content, and suggests sensible guidelines that will help managers define their strategies as they shift to digital storage for their high definition content.
Beyond Email: Integrated Online Tools for Managing the Customer Relationship Lifecycle	2006-07-06 08:02:04	Connectus Direct Solutions
Long ago dubbed the 'Killer app', email marketing has now reached the height of its potential and is poised to assume its place as the medium of choice for maintaining customer relationships. While marketers are in agreement about the potential of email marketing, many have become confused by the varying degrees of information in existence regarding its effectiveness, efficiency, and even its definition. As leaders in the field of online direct marketing, Connectus has managed to break through the information overload to provide a framework for managing the customer relationship lifecycle online, which is called Relationship Lifecycle Marketing.
Viral Marketing Best Practices	2005-10-01	Clupedia
The purpose of this paper is to define the best practices in viral marketing to help marketers extend their marketing arsenal by incorporating viral marketing within their organization. The focus of this white paper is not on brick and mortar viral marketing programs, which are necessary, but rather on the ingredients required for formalizing and automating the online viral marketing process, and particularly, in corporate web sites, and not necessarily, in public destination web sites like portals, classifieds, auctions, job boards, etc.