Member Login

E-mail:    Password:  




 TitleDate AddedCompany
whitepaper Website Conversion: Meet Your New Sales Rep2005-09-10 03:00:01 Medium Blue
  An overview of website conversion techniques, from the considerations involved to the potential effects of these methodologies on a company’s website.   
whitepaper Hosted eCommerce: Building Competitive Advantage for the Online Retailer2006-07-11 02:25:04 Truition
  In an ever-evolving, intensely competitive online sales environment, eCommerce retailers are constantly in search of ways to increase sales, reduce technology costs and acquire new customers. The result is a market-wide demand for enhanced eCommerce technology, effectively paving the way for a new breed of hosted eCommerce solution. By bridging the gap between the control and customization provided by licensed eCommerce solutions, and the cost effectiveness, scalability and rapid market access provided by traditional hosted solutions, next generation hosted eCommerce presents significant value for the online retailer.   
whitepaper Free Analyst Report: Driving ROI with Site and Commerce Search2006-01-24 14:54:33
  To drive ROI and optimize Web sites, site operators must treat site search like other measurable investments. However, analysts report that the majority of companies still underinvest in customer-facing search technology.

Read this free report from Jupiter Research to learn:

  • Which key factors contributed to positive ROI from search technology
  • Which search technologies are most likely to drive and increase conversion rates
  • Which vendors are providing market-leading customer facing search applications

Download this comprehensive report today to learn why you should invest in packaged site search technology and who should be on your vendor short list.

  
whitepaper Professional SEO: Hand Off to Bob or Outsource the Job?2005-07-02 03:00:01
  Professional SEO can be performed effectively in-house or outsourced. However, there are several criteria you should consider before attempting to perform search engine optimization using resources within your organization.   
whitepaper An Integrated Approach to Digital Marketing Through Web Analytics2006-01-24 14:43:33
  Do you spend your days trying to consolidate marketing data from separate applications?

This IDC report explains how Web analytics can serve as the platform on which your other digital marketing applications can be deployed and optimized. Web analytics can help marketers optimize their search engine marketing, e-mail marketing, and content management efforts.

Marketers should seek a Web analytics solution that does more than provide scattered pieces of data on their desktops, but instead supports a unifying platform with other applications. Integration is key!

Download this free IDC report, sponsored by WebSideStory, to learn how to take your Web analytics to the next level! 		  
whitepaper Intelligent Ad Hoc Marketing Within Hotspot Networks2004-10-26 University of Maryland
  Off late, the growth of Mobile Computing, Electronic Commerce and Mobile Electronic Commerce has created a new concept of Mobile Electronic Marketing. New marketing models are being explored and used by small businesses and merchants to target mobile users in ever-changing ad hoc environments. Utilization of network infrastructure like hotspots networks can assist these small businesses and merchants in addressing challenges of local advertising in theses dynamic environments. This paper proposes a framework, called eNcentive, which addresses issues of dissemination of promotional information in ad hoc environments within hotspot networks.

Tags: 		  
whitepaper Build a Better Newspaper Marketing Campaign2005-07-27 10:48:38
  This article from SAP describes the challenges that the circulation departments of daily newspapers face in trying to rebuild shrinking subscriber bases. Learn about the impact that the FTC's Do Not Call Registry is having on newspapers' ability to identify and capture subscribers, and find out how an integrated customer relationship management solution that's specifically tailored to the media industry can help your newspaper reverse the trend of declining readership by systematically and cost-effectively identifying, acquiring, and retaining new and lapsed subscribers.   
whitepaper bluecycle.com Boosts Speed 10 Times for Its Internet Auction2005-08-04 03:00:01
  The U.K.'s largest online auto salvage Web site, bluecycle turns a profit by auctioning all of Norwich Union's write-off vehicles each year. bluecycle has succeeded largely because buying online saves dealers the time, expense and the hassle of going to onsite auctions. bluecycle holds a lead in this new online market, but it knows competition will continue to increase. That's why it beefed up its site with Oracle9i Database with Real Application Clusters in December 2002 to virtually assure non-stop availability for the auctions. Oracle's advanced clustering technology also saves money by letting bluecycle add capacity easily and cheaply as its Web businesses grow.   
whitepaper 2003 Year in Review: Online Retailing and Web Marketing2005-08-11 03:00:02 EMC
  In this webcast, you will learn key technologies that helped drive some of the most successful retail Web sites - from retailers like the Benetton Group, to manufacturers like Amway Corporation and also mixed B-to-B and B-to-C companies like Corporate Express. You will learn how to manage web content across multiple sites - for customers, partners and employees - including better globalization, personalization and self-service, control and automate your promotional campaign, including a robust catalog system and product launches, in a flexible, collaborative environment that connects and manages multiple communications channels, and decrease online retailing costs by lowering IT management costs and increasing productivity.   
whitepaper Case Study: AgfaMonotype Corporation2005-10-06 03:00:01
  AgfaMonotype Corporation is a worldwide marketer of thousands of high quality fonts. The company needed to rebuild their site from the ground up to accommodate the growth of the business and maintain the quality of service customers expected from them. After researching their options, the AgfaMonotype team decided to rebuild their website using the Microsoft.NET platform. They met with several technology companies before choosing Dell Professional Services (DPS) to develop and implement the new website architecture.