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Motorola to beep Everest climbers

Summary

The last phone-free sanctuary has just been conquered: In a stunt to promote mobile messaging, three companies have joined hands to bring cell phones up Mount Everest.

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The last phone-free sanctuary has just been conquered: In a stunt to promote mobile messaging, three companies have joined hands to bring cell phone service up the world's highest mountain, Mount Everest.

China Mobile, one of the largest cellular operators in the mainland, has set up a temporary wireless network on the mountain to allow progress of an upcoming expedition to be documented via SMS (Short Messaging Service) and MMS (Multimedia Messaging Service).

Handset maker Motorola will provide its 388C MMS-enabled handset for message transmission while a third partner Sohu.com, a China-based Net firm, will provide content services such as exclusive reporting on its Web site.

Besides seasoned mountaineers, Charles Zhang, president and CEO of Sohu.com, will also participate in the company-sponsored climb in May, Sohu.com said in statement.

“He will use SMS and MMS throughout the journey to report on the expedition,” the firm added.

While mobile coverage can be boosted by adding base stations, this is one of the first attempts to bring wireless technologies up such great altitudes.

"Generally, wireless operating equipment can only work below a height of 4,000 meters. China Mobile is the first carrier to bring wireless applications to a level above 5,100 meters," claimed China mobile spokesman Wang Hongyu.

Future alpinists hoping to tap into the Everest mobile network will be disappointed as this is a temporary publicity stunt and will not be commercially launched.

"China Mobile is setting up this system temporarily for now. Maybe in the future they will make it permanently available for climbing expeditions," said Sohu.com spokeswoman Caroline Straathof.

She did not say if there will be a ban on annoying ringtones on the rooftop of the world.

Talkback

Waipio Valley on the Island of Hawaii. Good luck getting a cell connection there. You may remember it from the "dry land" that Kevin Costner found in the crash and burn movie Waterworld. My PCS phone won't work anywhere near there, analog phones laugh at you when you try to get a connection and don't even bother trying to SMS. Good fishing though and lots of taro.

Reid Palmeira April 22nd, 2003 Reply

Isn't there an area somewhere around West Virginia that our gov'ment has restricted cell phone usage?

Anonymous April 23rd, 2003 Reply
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