The site, which is written in English, allows visitors to offer online facsimiles of traditional Chinese funeral gifts such as wine, songs and flowers.
The site reportedly is part of a campaign to get political mileage out of pilot Wang Wei's death, but if so, it may in part be backfiring.
There is a message board on the site, intended to memorialize the pilot, and some messages do, like this one written as though to the airman: "I can't believe that you have gone. I rather believe that you have gone to a beautiful island. I know you always watch us, you always go with us. We will study hard, we will work hard. You will see a stronger motherland later."
But other messages take a different tack: "He who controlled his own destiny should see less sorrow then those that have not before them," one writer intones. "God have mercy on the poor fish that have suffered by the plane's wreckage thrown upon them. Peace!"
The Chinese military called off its search for Wang on Saturday, The Associated Press reported, fully 13 days after the incident that led to an American military crew's 11-day incarceration.
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