BenQ Mobile faces liquidation

By Graeme Wearden, ZDNet UK
Wednesday, January 03, 2007 09:45 AM

Attempts to save BenQ Mobile from liquidation appear to have failed.

Insolvency proceedings were opened in Germany on Monday, after administrators were unable to find any investors willing to buy the struggling company.

BenQ Mobile filed for insolvency in September 2006, when Taiwanese hardware manufacturer BenQ said it was pulling out after suffering "unsustainable losses".

BenQ Mobile was created less than two years ago, when BenQ bought German-based Siemens' mobile arm. At the time, Siemens effectively paid BenQ US$97.5 million to take the business off its hands. BenQ had hoped to develop a line of mobile handsets that would rival those of major players such as Nokia, but its market share has declined.

Under German law, a company has three months' grace after filing for bankruptcy before formal insolvency proceedings begin.

As many as 3,000 employees could lose their jobs unless a buyer comes forward for the business.

The collapse of BenQ Mobile underlines how competitive today's handset market is. However, analysts have also blamed the company's management.

"Many of the product launches were fairly poor," said Windsor Holden at consultancy firm Analysis, back in September. "Even when the product seemed promising, the company failed to launch on time. It's been a mess, frankly."

The administrators are expected to release new information about BenQ Mobile's future on Wednesday.


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wonder if ZDNet Asia will be writing an insightful report on a chronological timeline of Seimens - BenQ Mobile and why and how they failed.
Posted by JK on Wednesday, January 03 2007 10:03 AM

they made pretty nice handsets but lacked advertisements and branding. people hardly know they have launched new products and if it is good at all. No fan fare at all. another victim of the lack of consumer marketing drive.
Posted by Jaydee on Wednesday, January 03 2007 05:28 PM

While under Siemens, their MMI sucks. Many friends that i know, including myself who bought Siemens phones swore never to buy one again no matter how nics and affordable they are.
Posted by Hans Sion on Wednesday, January 03 2007 05:31 PM


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