Two years and three months after the acquisition of IBM's personal systems group, Lenovo is poised to embark on a major brand-building campaign leading up to the Beijing Olympics next year.
The Chinese manufacturer will also raise its retail profile in Thailand between now and next March, boosting the number of "exclusive stations" it has from four to 10 and will increase the number of "corners" in IT stores stocking its products here fourfold, from 10 to 40.
Lenovo also plans to increase the competitiveness of its desktop PCs and is enhancing its global supply chain with the addition of two new manufacturing locations in Mexico and India, according to Howie Lau How Sin, Lenovo's executive director for its relationship business in Asean and Korea.
Lenovo sells ThinkPad notebooks and business desktops in its relationship business and Lenovo-branded computers in what it calls its transactional business.
In a recent interview, Lau outlined a new campaign as part of Lenovo's sponsorship of the Beijing Olympic Games, where two Thais will be selected to carry the Olympic torch next year.
Members of the public were invited to nominate a torch-bearer, someone with the spirit of a "new thinker", who is innovative and involved in creating change, he said.
Other criteria include upholding the Olympic spirit, supporting the Beijing Olympics and being distinguished for contributions to the Olympic movement.
Those making nominations should say how their nominee is qualified in a 100-word essay, and the public will then vote to select winners by Sep. 20.
Lau said that the six most-popular names would be forwarded to the 2008 Olympic Games Committee, who would select the two Thai torch bearers. The official torch lighting will take place in Olympia, Greece, next March, and the torch will travel to just 22 cities, reaching Bangkok on Apr. 19, 2008.
Play video
There are currently no comments for this post.