The European Union (EU) is cracking down on airline ticket Web sites that are failing to give customers the full picture on their purchases.
In an EU-wide investigation--involving 15 national authorities--more than half of Web sites showed 'irregularities' relating to pricing, contract terms and clarity of conditions.
The sites include those of leading airlines, as well as budget carriers and general flight ticket sales sites.
The investigation looked at how closely sites are complying with the European Misleading Advertising Directive and Council Directive on Unfair Terms in Consumer Contracts.
The 'sweep investigation' looked at three areas, one of which was clear pricing--meaning the total price of a ticket, including any taxes and booking fees, should be clear from the start.
The other areas examined were the clarity of information on the availability of offers, as well as fair contract terms--such as ensuring terms and conditions are available in the purchaser's local language.
The sweep checks were followed by an enforcement phase in which the national authorities contacted companies requesting them to correct or clarify their sites within the next four months.
If companies fail to respond to these requests, they could face legal action or a public naming and shaming.
EU consumer affairs commissioner, Meglena Kuneva, said the figures show there's a substantial problem in the industry which requires Europe-wide action.
Consumers deserve clear and fair pricing with "no hidden surprises", she added, and the EU is giving the "strongest possible warning" for companies to change their ways.
Tim Ferguson of Silicon.com reported from London.
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