The industry reflects, looks ahead

Ravi Rajendran, Asean general manager, Hitachi Data Systems

	Ravi Rajendran, Hitachi Data Systems
	[Going green] is a serious issue, because when resources run low or dry, the cost of using these resources (be it power consumption or water) will increase as a result of demand exceeding supply. This will drive up the cost of running business.

Q. Name three hot technologies to watch in 2008.
Rajendran: Thin provisioning will be hot in 2008 because of the cost savings to companies. When you combine controller-based storage virtualization and thin provisioning, storage economics is improved because of the lower total cost of ownership. This is made possible because customers can now allocate "virtual" disk storage based on their anticipated future needs without needing to dedicate physical disk storage up front.

2007 was the year everyone started to think seriously about going green. I believe this will continue into the year 2008. This is a serious issue, because when resources run low or dry, the cost of using these resources (be it power consumption or water) will increase as a result of demand exceeding supply. This will drive up the cost of running business. For example, many companies are already feeling the effects of the increase in oil prices.

In 2008, SMBs will be looking at how they can leverage technology, especially when it comes to the protection of their data. According to AMI-Partners, the total SMB storage spend in 2006 was US$2.4 billion. This is expected to grow at a compound annual growth rate of 21 percent between 2005 and 2010. This is largely driven by data security concerns, data growth, the increasing number of network users, and the pressure for companies to do more with less. As one can see, there is a huge demand for storage solutions tailored to suit SMBs, and they are asking for solutions that are simple to install, manage and use.

Moving ahead in 2008

 

 

1.	Socializing goes big in 2008
2.	The urge to merge in 2008
3.	New chips on the block
4.	Web threats dominate security landscape
5.	Battle for the mobile platform space in 2008
6.	The industry reflects, looks ahead

Looking back on 2007

 

 

1.	Looking back at 2007 with envy
2.	Predictions that went right and wrong
3.	2007's movers and shakers

What is the biggest myth about virtualization?
The biggest myth about storage virtualization is that it is expensive. In actual fact, customers that have implemented storage virtualization find that they enjoy cost savings as a result of having simplified their storage environment.

With storage virtualization, companies become smarter in using their storage capacity, because the technology allows them to use capacity from any other systems. This means cost savings from not having to invest in new storage systems to store more. The cost of managing goes down, and down time is reduced greatly.

The biggest mistake I see CIOs make is...
... Buying more storage than they really need to address data growth. In the last few years Hitachi Data Systems has been encouraging customers to look at storage differently. We've taken the bold approach of telling our customers they do not have to pay for anything they do not need. We help them directly tie storage to their business demands, and provision storage accordingly, while leveraging technologies like storage virtualization and storage tiering.

The biggest challenge facing IT departments is...
... Having to do more with less. IT demands may be increasing, but this isn't necessarily being matched by an increase in IT budgets. Also, IT increasingly has to show its ability to contribute to the bottom line of the company.

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