News > Business

By Staff, ZDNet Asia
Friday, March 14, 2008 06:39 PM

Raymond Lee, regional director for Southeast Asia, Adobe Systems

	Raymond Lee, Adobe Systems
	Designing great applications requires perfect graphics, great images, interesting animations and video. Even enterprise applications need to be engaging.

Q. What do you remember as the biggest industry news for 2007? Please also name one technology to watch in 2008.
Lee: Web 2.0 is the top technology trend that made big industry news last year. This has had a dramatic impact on our business, and we have worked with this trend with real enthusiasm and the community has also responded to these trends with the same enthusiasm.

We believe Web 2.0 will continue to have a great impact and it will be the hot trend in 2008. Web 2.0 is actually the realization of everything we talked about in the Web 1.0 era, which is the ability to take advantage of Web services, to have rich Internet applications, to have socialization and collaboration, and finally, to have hosted applications.

These things were talked about before, but hard to do. Web 2.0 is the execution of that, and Adobe is the enabler of a lot of that experience. If you think about Web 2.0, you think primarily about rich applications. Designing great applications requires perfect graphics, great images, interesting animations and video. Even enterprise applications need to be engaging.

We are the enabler of a lot of that. There isn't an image on any Web site that hasn't been touched by PhotoShop. Most of the video is probably edited or enhanced with Premiere. Most of the animation and video playback is Flash. A lot of the rich Internet applications are being built with Adobe's Flex framework, taking advantage of Flash. The graphics involve Illustrator, and so on.

Most enterprise workflows use Adobe PDF, Flex and Flash to display and render. More than 300 million non-PC devices have Flash, including the Sony PlayStation and Nintendo Wii; and YouTube and Flicker are Flash-based. Thanks to them and others, Flash has become the way to share video.

Social networking sites are...
... A phenomenal success for not only the IT industry. These sites have proven to be fantastic platforms and communication channels for companies to reach out to their target market.

Social networking sites are a definite demonstration of how the industry has embraced Web 2.0 not only as a region but globally.

Work-life balance is...
... A practice that we all need to embrace in order to have a more productive life. However, I cannot stress how important it is for companies to place this as a priority so that employees can live with less stress and anxiety while the company profits from their increased productivity.

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