Sony posts loss, but has rosy outlook for electronics division

By Erica Ogg, CNET News.com
Thursday, May 15, 2008 11:26 AM

Weighed down by its financial unit, Sony posted a US$45 million loss for its fourth quarter earnings late Wednesday.

Analysts were expecting an average estimated profit of US$260 million for the quarter.

Revenue for Sony's video game unit, which competes head-to-head with Microsoft's Xbox 360 and the Nintendo Wii, grew by 26 percent in the past year based on better sales of the PlayStation 3 console.

Still, the bright point of the company's quarterly report was its electronics business. Revenue was up 9 percent due to increased sales of its digital cameras, video cameras, and notebook PCs.

The TV unit struggled though, and in April the company announced it was replacing its top TV executive. But Sony has higher hopes for this year. It said it plans to sell 17 million flat panel TVs in the next year, an ambitious goal. To do so, it will continue selling entry-level models, a practice it began last summer at Target and Wal-Mart.

This article was originally a blog post on CNET News.com.


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