Microsoft apologizes for race-swap photo incident

By Ina Fried, CNET News.com
Thursday, August 27, 2009 11:30 AM

Microsoft apologized Tuesday for using photo editing techniques to change the race of a person depicted on the company's Web site.

In a photo on the company's U.S. Web site, three businesspeople--one black, one white and one Asian are shown as part of a pitch for Microsoft's business productivity software. In the same photo on the site of Microsoft's Polish subsidiary, a white head is placed over the black person's body, although the hand is not changed.

The move sparked controversy after it was noticed, quickly making the rounds on Twitter and various Web sites.

"We are looking into the details of this situation," a Microsoft representative told CNET News. "We apologize and are in the process of pulling down the image" from the Polish site. Microsoft also apologized on its corporate Twitter feed.

Here's the U.S. site photo:

(Credit: Screenshot by CNET News)

And here's the one from the Polish site:

(Credit: Screenshot by CNET News)

This article was first published as a blog post on CNET News.


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