Drug companies go cold on RFID

By Jo Best, Special to ZDNet Asia
Friday, April 20, 2007 09:01 AM

Despite high profile backing from the US Food and Drugs Administration (FDA), take-up of RFID among pharmaceutical companies has stumbled due to a lack of clear return on investment and standards.

Research analyst IDC quizzed life sciences businesses about the progress of the tracking technology in the pharmaceuticals industry. The survey found 16 percent are evaluating the technology and 15 percent are actually using some form of RFID.

The average spend on RFID is US$25,000, although IDC predicts that will grow to US$75,000 over the next 12 months.

The question of cash is also holding pharmaceuticals companies back from deploying RFID: the most popular reason for backing away from the technology was the cost and the lack of demonstrated ROI, followed by the lack of an item-level standard.

The life sciences companies also declared they are concerned about questions of privacy and unreliable read rates.

RFID watchers had previously identified pharmaceuticals as one potential growth area for the technology, with the tracking chips used to prevent counterfeit drugs entering the supply chain.

Jo Best of Silicon.com reported from London.


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