Manila's metro rail adopts SMS ticketing

By Joel D. Pinaroc, ZDNet Asia
Monday, November 05, 2007 03:33 PM

PHILIPPINES--Commuters on Manila's Metro Rail Transit System, also known as the MRT3 or Metrostar, will soon be able to use their cellular phones to pay for their tickets.

In a statement last week, Gavitec AG-mobile digit, a Germany-based technology company, said it has implemented a mobile ticketing system for the metro rail line traversing EDSA, one of the busiest thoroughfares in the Metro Manila area. Gavitec signed a three-year contract worth more than US$1.3 million.

Three of Philippines' largest cellular phone companies--Smart Communications, Globe Telecoms and Sun Cellular--have given their support, said Gavitec.

The system enables passengers to use their cellular phones to purchase MRT3 "passes". Passengers receive their passes via text messaging, in the form of a two-dimensional barcode. Each code is read and validated by scanners from the passenger's mobile phone, allowing a cashless mobile transaction.

The data is secure, Gavitec said, adding that scanners automatically validate the information against a database via GPRS.

The government-owned MRT3 serves nearly 200 million passengers a year, according to the Department of Transportation and Communications (DOTC) which operates the MRT. The new system is expected to ease the long queues during peak hours which see the MRT3 carrying as many as 30,000 passengers.

Gavitec and its partner Omniprime Marketing, a Philippine-based mobile marketing company, said they have tested the system extensively, taking into consideration the sheer volume of information that the system will have to handle.

The system can also be utilized for mobile sales and advertising services, the companies said.

Joel D. Pinaroc is a freelance IT journalist based in the Philippines.


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Talkback 6 comments

how are they going to show the barcode via SMS? are the barcodes two-dimensional images? if this is so, it must be sent via MMS.
Posted by olivia on Tuesday, November 06 2007 01:53 PM

This is a wonderful mobile ticketing initiative being brought to the market by Gavitec, Omniprime, and the Manila Metro Rail Transit System.

streetstylz.blogspot.com

Best,
sean
Posted by anonymous on Tuesday, November 06 2007 03:24 PM

thanks for reading the piece. according to the company the bar codes are 2D and will be sent via SMS. we haven't seen the actual demo and actual 'bar codes,' but my best guess is that these codes will be simple 2D 'lines' that the scanner can read.
Posted by Joel on Tuesday, November 06 2007 05:47 PM

SMS is text, so the only way to create lines through SMS is to use the small letter L or this '|'. Now, the actual font size and spacing of the characters in SMS may vary from phone to phone. This means the barcode may NOT appear as it was sent.
Posted by olivia on Tuesday, November 06 2007 09:01 PM

Yes it is possible to send 2D on SMS, basically it would be picture SMS, There has to be optimisation engine so that proper bar code can be send as per the mobile phone model. we are also trying to do the same at www.mobilegolive.com
Posted by Ashok K Agrawal on Friday, November 09 2007 03:38 PM

For the first time, I bought the Stored Value Ticket at PHP100. I was very pleased with it. As I inquired before purchasing it, the Stored value ticket is valid for 3 months and whatever balance it has, at the end, will allow me to travel and use it...a bonus.
Yesterday, as I rode from Ayala station, my card registered PHP20. I was getting down at Shaw and the fare would cost PHP11. That means that on my next trip, my fare would only be PHP9.
As I put my card upon exiting Shaw, it said BONUS RIDE and my card didn't come out anymore.
I feel CHEATED!!! I am very very sure that my card's balance was PHP20. It was 5:30 pm and there were so many people on the counter!
I am very disappointed at MRT. I took pride when it fully operated as I saw how it will benefit even non-regular commuters like me.
I also take the BART in San Francisco and bought bulk card to avoid quequeing and never did any "stealing" like this happened. This is so dishonest.
I hope to God someone in MRT will hear and respond.
MRS. BARRETTO
Posted by anonymous on Saturday, January 26 2008 08:23 AM


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