Sony Ericsson: Handset demand is slowing

By Richard Defendorf , CNET News.com
Thursday, March 20, 2008 08:10 AM

Cell phone maker Sony Ericsson said on Wednesday that demand is slowing in Europe for midpriced and high-end handsets, and that slowing demand will hit the company's first-quarter results, notes a story by Barron's Tech Trader Daily.

Sony Ericsson also said component shortages for midpriced phones had hurt sales, which the company expects will reach 22 million phones for the quarter, with an average price of US$187.

At least one analyst, who previously had predicted 9 percent over the year-ago quarter, told Tech Trader that that number is well below expectations. He had forecast sales of 26.5 million handsets--almost 17 percent more than the figure presented by Sony Ericsson--and now says sales likely will be 10 percent below those of the year-ago quarter.

Considering the current economic climate, though, Sony Ericsson's warning does at least parallel data released in February by Gartner, which predicted that handset sales growth in 2008 would slow to 10 percent worldwide, with market saturation in North America and Western Europe doing the most to slow sales momentum.

This article was first published as a blog on CNET News.com.


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