Location-based apps dominate Android

By Victoria Ho, ZDNet Asia
Friday, May 16, 2008 07:40 PM

Expect there to be at least one application incorporating location-based services in the upcoming Android phone.

Along with the recent interest toward location-based services, a wave of such applications have made it through to the first round of judging for Google's new mobile platform.

The search giant received 1,788 submissions that were reviewed by some 100 judges, and last week gave US$25,000 apiece to the 50 projects that made it through this first round of judging.

According to Google's Android developer blog, the second round will begin after the second half of the year, when the first handsets built on the platform are expected. Round Two will pick the top twenty who will compete for 10 US$275,000 awards and 10 US$100,000 awards.

Huang Liang, one of the competition hopefuls based in China who spoke with ZDNet Asia, said his application, called Follow Me, would tag user feedback to points on Google Maps using the device's GPS (global positioning system) chip, allowing users to "share location-specific experiences".

Huang said ease of use is most important in ensuring consumer uptake. Pitted against Microsoft Windows Mobile and Symbian devices which are popular in China, Android needs to beat them on usability to be accepted, Huang added.

Among the winners of the first round are several applications which mash up photographs and mapping services. Beetaun is "a social network around geographical content", according to its developers. BreadCrumbz allows routes to be mapped based on photographs.

Another two winning applications used location-based services to track people. According to its developers, "Commandro shows where your friends really are and what they're doing at the moment,"; LifeAware helps parents track children.

According to Google, a second Android developer challenge is expected later this year, and those who didn't make it through the first round can resubmit their entries.

Analyst house Gartner in February this year estimated the mainstream adoption of location-based services to happen between two to five years from now.


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Do we really need so many location based services?
Recently I browsed around about the location-based services (LBS).

A more detailed explanation of LBS for mobiles can be found by (web link) (web link)

Most people believe it would be the next big thing or killer app. Quite a few others have different opinion. e.g.,

(web link) (web link)

Here I can possibly present one opinion from the consumer/end-user perspective, which I have posted in some other places too.

Do we need LBS so badly?

Before I really go to the details. Let me give a review of one simple concept and theory here, which are called “Home Range Concept” and “Traffic Pattern Theory”.

Home Range Concept. It is a concept that can be traced back to a publication in 1943 by W. H. Burt, who constructed maps delineating the spatial extent or outside boundary of an animal’s movement during the course of its everyday activities.

Traffic Pattern Theory. A people’s daily activity pattern is pretty regular, which comprises of several major events, such as school, work, home, shopping.

As I remember, a technical explanation of traffic pattern theory can be found in a report by Stefan Schonfelder, STRC 2001.

(web link)

What happened here is if you are looking at the traffic pattern of a person, saying a full-time employed, 45 years, car, 3-person-household, one child, the regular activity route is so LIMITED. So, does this mean …
Posted by Elibom on Friday, June 13 2008 02:29 PM

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