When it comes to broadband, fiber seems to increase customers' appetite for bandwidth, a new report has found.
The study, by market-development organization the FTTH Council Europe, compared usage by consumers with FTTH (fiber-to-the-home) to ADSL usage across four European countries, finding that FTTH homes currently drive three times more traffic than ADSL households.
Joeri Van Bogaert, president of the FTTH Council Europe, said there is already a "large difference" between ADSL and fiber traffic, pointing out that dedicated mass-market fiber applications are not even available yet.
He said in a statement: "We expect this to increase significantly as fiber adoption continues to increase across Europe and further services are developed with fiber in mind."
Van Bogaert added: "When customers have faster connections, they use them more."
The report also found European broadband speeds are rising by an average of more than 50 percent per year.
Natasha Lomas of Silicon.com reported from London.
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