In an interesting move, Samsung announced this week that it will launch its own mobile operating system called Bada in December, giving developers an open platform to create new apps for Samsung's upcoming phones.
The name Bada, which means ocean in Korean, was chosen to represent the "limitless variety" of potential apps that could be created on the platform and its goal is to bring the smartphone experience to everyone.
Samsung said Bada will offer a developer-friendly environment, particularly in the area of Web services, and promises a rich user interface. In addition, Bada will give mobile operators the opportunity to differentiate its phones with their various services.
While the SDK will not be released until December, Samsung has set up an official Bada Web site where users can find more information about the mobile platform as well as receive updates on product launches, features, and upcoming events.
According to various news reports, the announcement indicates the company will drop support for Windows Mobile and Symbian, bringing Microsoft's share in the market to 50 percent next year and 20 percent by 2012. Most of Samsung's smartphones currently run on Windows Mobile.
This article was first published as a blog post on CNET.
Play video
There are currently no comments for this post.