The partnership will enable mobile device users to view personalized Excite content, such as stock quotes or news headlines; Excite Web applications, such as an interactive calendar; email; and e-commerce capabilities, such as booking reservations or ordering merchandise, according to an Excite@Home representative.
The announcement continues the company's initiative to lure users on non-PC devices such as cell phones, personal digital assistants, or pagers. America Online has a similar initiative dubbed "AOL Anywhere," for users to access their AOL accounts via multiple devices, and portal rival Yahoo made its own move when it acquired Online Anywhere for $80 million in stock.
The flurry underscores a belief among Web companies that future Internet access will extend beyond PCs.
Excite currently ranks as the sixth-most visited site on the Web, according to online audience measurement firm Media Metrix. The company, once considered Yahoo's closest rival, was acquired by cable access provider @Home for $7.2 billion in May of this year.
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