The New York-based company disclosed the price increase in a filing with the Securities and Exchange Commission. Agency.com said yesterday that it hopes to sell the shares for $10 to $12 apiece.
The company, founded four years ago, is expected to begin trading on the Nasdaq under the symbol "ACOM."
Several companies that help clients incorporate the Internet into their business plans have had successful first-time stock sales this year. Proxicom of Reston, Va.; Scient, based in San Francisco; and Boston-based Viant are among Internet consulting firms whose shares have risen at least fivefold since their IPOs earlier this year.
The stock sale by Agency.com will consist of 5.9 million shares, representing a 17 percent stake in the company. If shares sell for $24 each, at the top of the range, Agency.com will raise $142 million and have an implied market value of $810 million.
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