Under the terms of the deal, CheckOut will be featured on AOL's Moviefone Web site and take part in co-branded, offline advertising. CheckOut also will become a tenant in ShopAOL, the online giant's e-tail program, according to CheckOut.
Financial terms were not disclosed.
An e-commerce and entertainment site, CheckOut.com was formed in May by Hollywood power broker Michael Ovitz and Richard Wolpert, a former president of Disney Online. In November, the company struck a $40 million deal to become the exclusive Internet partner for Wherehouse Music, gaining a brick-and-mortar presence in the retail giant's 600 stores across the nation. (See related story)
The move will come the same day that AOL formally relaunches its flagship AOL.com site, in part to give its ShopAOL increased prominence. On Monday, the Dulles, Va.-based online giant unveiled the largest merger in corporate history, a proposed $160 billion purchase of Time Warner.












There are currently no comments for this post.