"Teaming up and establishing ourselves as the anchor tenant with Lycos Asia will strengthen our position in the market as a leading online e-tailer and allow us to jointly market our site and increase our regional exposure," said Aussino.com e-commerce director Jonathan Lim in a statement.
However, he did not indicate Aussino.com's expected increase in online traffic and sales with this initiative.
Aussino.com is a supplier of home fashion lifestyle goods, gift items and ladies garments.
"We have chosen Lycos Asia since they are powering local gateways such as Singapore Telecom's MySingTel.com and Malaysia's Jaring.my for their homepages," Lim said.
The new portal will be launched across Asia in Singapore, Malaysia, Hong Kong, Taiwan, China, India, the Philippines and Indonesia over the next few months.
Aussino.com climbed S$0.07 to close at S$0.855 on the Singapore Exchange today.
Play video
There are currently no comments for this post.