MarchFirst is an international professional services firm with a focus on the Internet. The US$30 million joint venture, DentsumarchFirst, will link both company's services to offer assistance to clients adopting new Internet-based business models.
Dentsu is the world's largest ad agency, and currently claims 80 of Japan's top 100 advertisers as clients.
The company has partnered with Hong Kong Internet company Pacific Century CyberWorks and Japan's largest mobile phone company NTT DoCoMo already this year. The latter alliance set up an advertising agency for DoCoMo's widely popular i-mode wireless Internet services--D2 Communications Inc.
Last year, the advertising agency said it would provide streaming video facilities for its corporate clients after it teamed up with California-based SeeItFirst.com.
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