The move is not entirely unexpected. HP chief financial officer Bob Wayman told analysts in June that the company planned cheaper printer products in an effort to gain market share.
The LaserJet 1000 will bring HP into competition models such as Samsung's $200 ML-1210, the Lexmark's US$200 E210 and Brother's US$300 HL-1440. Previously, HP's least expensive model was the LaserJet 1200, costing about US$400.
It's not the first time HP has tried to sell cheap printers. The company in 1999 introduced its sub-US$100 Apollo inkjet printer line. But inkjets typically generate more sales for items such as ink cartridges and photo-quality paper than laser printers.
The LaserJet 1000 can print up to 10 pages per minute, has 600 dots per inch resolution, a USB cord and a toner cartridge good for 2,500 pages of printing. It will be available October 1, the company said.
Play video
There are currently no comments for this post.