A wholly-owned subsidiary of the Malaysian government's IT advisor Mimos Berhad, Mimos Smart Computing has turned its attention to the competitive corporate and retail market space, targeting RM230 million (US$60.5 million) in new PC and server sales by the end of next year. "Of that revenue figure, we are expecting an estimated RM60 million (US$15.8 million) to come from the corporate and retail markets," said Ahamad Shuhiamy bin Mohd Hashim, Mimos Smart Computing’s acting chief executive officer.
Mimos is currently the largest distributor of PCs to the government, supplying to 27 ministries and over 420 government agencies. It is also the fifth largest distributor of PCs in the country. Since 1999, the company has been selling computers mainly to the government, through school lab projects and leasing programs.
According to Ahamad, Mimos hopes to double the size of its corporate and retail business, which currently accounts for about 20 percent of overall sales. "We intend to increase that figure to 40 percent next year," he said.
Mimos is banking on the company’s nationwide network of 54 authorized service support providers and dealers to ensure the availability of the company’s products and services throughout the country. The target sectors are the small and medium industries (SMIs), Government Lead Companies (GLCs) and financial services.
"We are confident of our success in the open market because of our quality products, competitive pricing as well as our efficient after-sales service. The biggest challenge is to be accepted as one of the branded PCs in the market," he noted.
The company recently launched a new line of Mimos computers to mark its foray into this market space. The products are the Mimos Aura X2 personal computer, Novia workstation, Endura PX and Endura GX servers.
Compared to some of the branded PCs on the market, selected Mimos models are said to be 10 percent to 15 percent cheaper and come bundled with an after-sales service package.
Mimos Smart Computing also said it is looking at the possibility of securing a further RM50 million (US$30.2 million) to RM100 million (US$26.3 million) worth of government contracts next year.
Last year, the PC distributor registered over RM300 million (US$79 million) in sales derived mainly from school computer lab projects.
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