Apple to ditch IBM, switch to Intel chips

By Stephen Shankland, CNET News.com
Monday, June 06, 2005 09:58 AM

Apple Computer plans to announce this week that it's scrapping its partnership with IBM and switching its computers to Intel's microprocessors, CNET News.com has learned.

Apple has used IBM's PowerPC processors since 1994, but will begin a phased transition to Intel's chips, sources familiar with the situation said. Apple plans to move lower-end computers such as the Mac Mini to Intel chips in mid-2006 and higher-end models such as the Power Mac in mid-2007, sources said.

The announcement is expected Monday at Apple's Worldwide Developer Conference in San Francisco, at which Chief Executive Steve Jobs is giving the keynote speech. The conference would be an appropriate venue: Changing the chips would require programmers to rewrite their software to take full advantage of the new processor.

IBM, Intel and Apple declined to comment for this story.

The Wall Street Journal reported last month that Apple was considering switching to Intel, but many analysts were skeptical citing the difficulty and risk to Apple.

That skepticism remains. "If they actually do that, I will be surprised, amazed and concerned," said Insight 64 analyst Nathan Brookwood. "I don't know that Apple's market share can survive another architecture shift. Every time they do this, they lose more customers" and more software partners, he said.

Apple successfully navigated a switch in the 1990s from Motorola's 680x0 line of processors to the Power line jointly made by Motorola and IBM. That switch also required software to be revamped to take advantage of the new processors' performance, but emulation software permitted older programs to run on the new machines. (Motorola spinoff Freescale currently makes PowerPC processors for Apple notebooks and the Mac Mini.)

The relationship between Apple and IBM has been rocky at times. Apple openly criticized IBM for chip delivery problems, though Big Blue said it fixed the issue. More recent concerns, which helped spur the Intel deal, included tension between Apple's desire for a wide variety of PowerPC processors and IBM's concerns about the profitability of a low-volume business, according to one source familiar with the partnership.

Over the years, Apple has discussed potential deals with Intel and Advanced Micro Devices, chipmaker representatives have said.

One advantage Apple has this time: The open-source FreeBSD operating system, of which Mac OS X is a variant, already runs on x86 chips such as Intel's Pentium. And Jobs has said Mac OS X could easily run on x86 chips.

The move also raises questions about Apple's future computer strategy. One basic choice it has in the Intel-based PC realm is whether to permit its Mac OS X operating system to run on any company's computer or only its own.

IBM loses cachet with the end of the Apple partnership, but it can take consolation in that it's designing and manufacturing the Power family processors for future gaming consoles from Microsoft, Sony and Nintendo, said Clay Ryder, a Sageza Group analyst.

"I would think in the sheer volume, all the stuff they're doing with the game consoles would be bigger. But anytime you lose a high-profile customer, that hurts in ways that are not quantifiable but that still hurt," Ryder said.

Indeed, IBM has a "Power Everywhere" marketing campaign to tout the wide use of its Power processors. The chips show up in everything from networking equipment to IBM servers to the most powerful supercomputer, Blue Gene/L.

Intel dominates the PC processor business, with an 81.7 percent market share in the first quarter of 2005, compared with 16.9 percent for Advanced Micro Devices, according to Dean McCarron of Mercury Research. Those numbers do not include PowerPC processors. However, Apple has roughly 1.8 percent of the worldwide PC market, he added.

Apple shipped 1.07 million PCs in the first quarter, and its move to Intel would likely bump up the chipmaker's shipments by a corresponding amount, McCarron added.

CNET News.com's Michael Kanellos and Richard Shim contributed to this report.


See also:  Processors
WORTHWHILE?

0

0 votes
Blog

Talkback 0 comments

There are currently no comments for this post.

Guest user

Guest user

Level: 
Joined: —
Already a member? Log in »



 

Loading...

Tech Jobs Now!

Replicating your infrastructure in a lab

Enterprise Servers & Storage

Learn two ways to replicate your current environment for testing and evaluation of new server platforms.


Read more »



  • HPC Applications

    Ever wondered if High Performing Computing systems really matter in our day-to-day world? HPC is not just reserved for the some obscure high-end scientific studies.

    David Scott from Intel Corporation gives you a quick tour to the process of developing HPC applications and the interesting world of HPC Applications in today's industries, including the lucrative oil industry.
    Play video


  • Maximize IT Spend: Business Acceleration

    How do you ensure your IT solutions are well integrated and streamlined across your enterprise? Rajendhiran Sanggaran from Oracle explains the processes and important considerations required to enable IT to fuel your business to the next level of growth.
    Play video

Tags

  1. amd
  2. apple
  3. asia
  4. asus
  5. atom
  6. beijing
  7. business
  8. chips
  9. data
  10. dell
  11. drive
  12. efficiency
  13. go
  14. green
  15. ibm
  16. intel
  17. iphone
  18. lenovo
  19. nvidia
  20. over
  21. pc
  22. rfid
  23. samsung
  24. server
  25. supercomputer
  26. tech
  27. university
  28. unveils
  29. use
  30. via

What's the Indian definition of privacy?

Blog thumbnail

Two days back, I was having dinner at an aunt's place. She is a leading doctor. We were discussing my school friend, who happens to be her patient.

My aunt..... by Swati Prasad

Read more »