It looks like AMD will raise the curtain on its Barcelona server processor at George Lucas' office on September 10.
The company's PR firm sent out invitations to "the most anticipated premiere of 2007", which I would have thought was "The Simpsons Movie", but which for AMD is most definitely Barcelona, its long-awaited quad-core server processor.
AMD needs Barcelona to get its server division back on track. The company has been forced to cut the prices of its dual-core Opteron chips to compete with Intel's quad-core Xeon processors, eroding its profit margins when coupled with an ongoing price war.
An AMD spokesman would not explicitly confirm whether the event, to be held at the Letterman Digital Arts Premier Theater at the headquarters of Lucasfilm, will see the debut of Barcelona. But AMD has said it plans to ship Barcelona "for revenue" in August, reiterating that schedule last month at its analyst meeting. That is the term generally used when a chip is shipping to server or PC companies but those companies are not ready to launch their systems.
In other AMD news, the company issued another round of debt Thursday to pay off an outstanding loan with Morgan Stanley. The new US$1.5 billion in long-term debt erases the company's obligations to Morgan Stanley in paying for the acquisition of ATI Technologies.
This article first appeared as a blog entry at CNET News.com.
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